Pekka Mattila

  • Lapuankatu 6

20072020

Research output per year

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Research Output

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Paper
2014

Can Fashion Brands’ Corporate Social Marketing Influence the Customer Equity?

Kong, H. M., Ko, E. & Mattila, P., 2014.

Research output: Contribution to conferencePaperScientificpeer-review

2011

Using Student Cases for Open Services Innovation

Laukkanen, M. & Mattila, P., 2011.

Research output: Contribution to conferencePaperScientificpeer-review