Pekka Mattila

  • Lapuankatu 6

20072020

Research output per year

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Research Output

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Conference contribution
2018

Refining the method to measure the intangible value of trade shows

Koivisto, E., Mattila, P. & Sirén, A., 2018, Global Marketing Conference. Global Alliance of Marketing & Management Associations, p. 1429-1435 (Global Marketing Conference).

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Open Access
2017

Fashion trade shows as platforms for corporate branding

Koivisto, E., Mattila, P., Cheng, H. & Engelvuori, K., 2017, Global Fashion Management Conference. Global Alliance of Marketing & Management Associations, p. 253-260 (Global Fashion Management Conference).

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Open Access

Mastering the art of co-creating together at music festivals–a process model for customer experience management

Koivisto, E., Mattila, P. & Somppi, S., 2017, 2017 Global Fashion Management Conference at Vienna Proceedings. Global Alliance of Marketing & Management Associations, p. 407-412 (Global Fashion Management Conference).

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Open Access

Refining the method to measure the intangible value of trade shows

Koivisto, E., Mattila, P. & Sirén, A., 2017, ANZMAC 2017 Conference Proceedings. Australian and New Zealand Marketing Academy Conference (ANZMAC), p. 318-322 (ANZMAC Conference Proceedings).

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Open Access
2016

Acting Globally to Survive Locally: How Finnish Microbreweries Leverage Regulatory Differences Across Nations to cope with Discriminatory Local Policy

Gloukhovtsev, A., Schouten, J. & Mattila, P., 2016, Global Marketing Conference Proceedings 2016 Hong Kong, July 21 - 24. Korean Academy of Marketing Science (KAMS), p. 340-343 (Proceedings of the Global Marketing Conference).

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Open Access
2015

Building narratives for exceptional customized executive programs

Laukkanen, M. & Mattila, P., 2015, Academy of Management Proceedings. Academy of Management (AOM)

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Upper echelons perspective on search and competitive behavior

Vaniala, I., Tikkanen, H., Aspara, J. & Mattila, P., 2015, Annual Meeting of the Academy of Management (AOM), Vancouver, Canada, 7-11 August 2015. Academy of Management (AOM)

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Upper echelons perspective on search landscape and competitive behavior

Vaniala, I., Tikkanen, H., Aspara, J., Mattila, P., Blakaj, H., Mikkonen, I. & Gloukhovtsev, A., 2015, Strategic Management Society 35th Annual International Conference, Denver, USA, 3-6 October, 2015. Strategic Management Society (SMS)

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

2014

Customer empowerment, top management team and product development: Success paths in turbulent markets

Sihvonen, A., Huhtala, J-P., Vaniala, I., Tikkanen, H., Mattila, P. & Hietanen, J., 2014, 17th Academy of Marketing Science World Marketing Congress, Lima, Peru, August 5-8, 2014. Academy of Marketing Science (AMS)

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Don't give me attitude: Can marketers bridge the attitude-behavior gap in ethical consumer behavior

Gloukhovtsev, A., Vassinen, A. & Mattila, P., 2014, Global Marketing Conference, Singapore, July 15-18, 2014. Global Alliance of Marketing & Management Associations, p. 1322-1337

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

How luxury brand management accelerates the symbolic legitimization of counterfeit

Hietanen, J., Mattila, P., Sihvonen, A., Tikkanen, H. & Vaniala, I., 2014, American Marketing Association Winter Marketing Educators’ Conferene, Orlando, USA, 21-23 February, 2014. American Marketing Association (AMA)

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

International fashion trade shows as knowledge creation platforms for microenterprises

Cheng, H., Koivisto, E. & Mattila, P., 2014, Global Fashion Management Conference, London, U. K., February 13-15, 2014. Global Alliance of Marketing & Management Associations

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Redesigning customized executive programs: Adapting curriculum and emotional tone to external shocks

Laukkanen, M. & Mattila, P., 2014, Annual Meeting of the Academy of Management (AOM), Philadelphia, USA, August 1-5, 2014. Academy of Management (AOM)

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Tribal retailing spectacle: Insights from a pop-up consumption carnival

Hietanen, J., Mattila, P. & Sihvonen, A., 2014, Global Marketing Conference, Singapore, July 15-18, 2014. Global Alliance of Marketing & Management Associations, p. 799-813

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

2013

Ad effectiveness in tablet devices - a hedonic and utilitarian inquiry

Blakaj, H., Sihvonen, A., Huhtala, J-P., Mattila, P., Tikkanen, H. & Hietala, J., 2013, 42nd European Marketing Academy Annual Conference (EMAC), Istanbul, Turkey, June 4-7, 2013. European Marketing Academy (EMAC)

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

A research for determining critical success factors in sustainable fashion

Sung, H. Y., Han, J., Kim, M. Y. & Mattila, P., 2013, Korean Academy of Marketing Science Fall International Conference (KSMS), Seoul, Republic of Korea, November 9-10, 2013. Korean Scholars of Marketing Science (KSMS)

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Barriers to innovation diffusion in industrial networks

Huhtala, J-P., Sihvonen, A., Tikkanen, H. & Mattila, P., 2013, Australian and New Zealand Marketing Academy Conference (ANZMAC), Auckland, New Zealand, 1-4 December, 2013. Australian and New Zealand Marketing Academy (ANZMAC)

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Constructing moral legitimacy of products through story-telling strategies

Koivisto, E. M., Spicer, A. & Mattila, P., 2013, 42nd European Marketing Academy Annual Conference (EMAC), Istanbul, Turkey, June 4-7, 2013. European Marketing Academy (EMAC)

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Evolution of NPD during industry life-cycles - a longitudinal study from the telecom industry

Sihvonen, A., Huhtala, J-P., Sievers, H., Tikkanen, H. & Mattila, P., 2013, Annual Meeting of the Academy of Management (AOM), Orlando, US, August 9-13, 2013. Academy of Management (AOM)

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

How luxury brand management accelerates the symbolic legitimization of counterfeit

Hietanen, J., Mattila, P., Sihvonen, A., Tikkanen, H. & Vaniala, I., 2013, Australian and New Zealand Marketing Academy Conference (ANZMAC), Auckland, New Zealand, 1-4 December, 2013. Australia and New Zealand Marketing Academy (ANZMAC)

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

The effect of cultural difference on customer equity: focused on Asia and Europe

Lee, C. H., Ko, E. & Mattila, P., 2013, Korean Academy of Marketing Science Fall International Conference (KSMS), Seoul, Republic of Korea, November 9-10, 2013. Korean Scholars of Marketing Science (KSMS)

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

2012

Ad formats in tablet devices

Blakaj, H., Sihvonen, A., Huhtala, J-P., Mattila, P., Kajalo, S., Lindholm, J., Pöyry, E., Koivisto, E. & Seregina, A., 2012, Global Marketing Conference 2012, Seoul, Republic of Korea, July 19-22, 2012. Korean Academy of Marketing Science (KAMS)

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

A lexicography of approaches to fashion as business: Student reflections of Svendsen's "Fashion: a philosophy"

Gloukhovtsev, A., Vassinen, A., Koivisto, E. & Mattila, P., 2012, Global Marketing Conference 2012, Seoul, Republic of Korea, July 19-22, 2012. Korean Academy of Marketing Science (KAMS)

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Because of whom are we talking? Company as a facilitator on audience's value creation process

Rasinmäki, J., Koivisto, E. & Mattila, P., 2012, Global Marketing Conference 2012, Seoul, Republic of Korea, July 19-22, 2012. Korean Academy of Marketing Science (KAMS)

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Best practices in viral marketing

Rodic, N., Koivisto, E. & Mattila, P., 2012, Global Marketing Conference 2012, Seoul, Republic of Korea, July 19-22, 2012. Korean Academy of Marketing Science (KAMS)

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Brand fanaticism - a communal or personal phenomenon?

Seregina, A., Koivisto, E. & Mattila, P., 2012, International Consumer Brand Relationships Conference, Boston, USA, June 4-6, 2012. Simmons School of Management

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Brand management of ethical luxury: case controversial industries

Koivisto, E., Mattila, P. & Vassinen, A., 2012, Global Marketing Conference 2012, Seoul, Republic of Korea, July 19-22, 2012. Korean Academy of Marketing Science (KAMS)

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Constructing ethical identity - a narrative inquiry on fur consumption

Koivisto, E., Mattila, P. & Vassinen, A., 2012, Consumer Culture Theory Conference, Oxford, U. K., August 16-19, 2012. Consumer Culture Theory (CCT)

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Drivers and barriers for participation in professional communities

Kajan, J., Koivisto, E. & Mattila, P., 2012, Global Marketing Conference 2012, Seoul, Republic of Korea, July 19-22, 2012. Korean Academy of Marketing Science (KAMS)

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Fan for life?The lifespan of consumer fanaticism

Seregina, A., Koivisto, E. & Mattila, P., 2012, Consumer Culture Theory Conference, Oxford, U. K., August 16-19, 2012. Consumer Culture Theory (CCT)

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Fan for life?The lifespan of consumer fanaticism

Seregina, A., Koivisto, E. & Mattila, P., 2012, Global Marketing Conference 2012, Seoul, Republic of Korea, July 19-22, 2012. Korean Academy of Marketing Science (KAMS)

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

From communality to individuality: Building identity through brand fanaticism

Seregina, A., Koivisto, E. & Mattila, P., 2012, International Consumer Brand Relationships Conference, Boston, USA, June 4-6, 2012. Simmons School of Management

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Material branding in luxury fashion : case Saga Furs

Koivisto, E. & Mattila, P., 2012, 2nd Nordic Research Workshop in Fashion Studies, Stockholm, Sweden, December 14, 2012. Stockholm University

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Multi-level strategizing in industrial networks

Sihvonen, A., Huhtala, J-P., Hietanen, J., Mattila, P., Tikkanen, H. & Henriksson, S., 2012, IMP Asia 2012, Goa, India, 9-12 December, 2012. Industrial Marketing and Purchasing Group (IMP)

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Seeking new ways to increase competitiveness through novel forms of industry/academia collaboration

Sihvonen, A., Laukkanen, M., Mattila, P., Tikkanen, H. & Hietanen, J., 2012, 41st European Marketing Academy Annual Conference (EMAC), Lisbon, Portugal, 22-25 May, 2012. European Marketing Academy (EMAC)

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Spaces and temporality in everyday consumption

Hietanen, J., Koivisto, E., Seregina, A. & Mattila, P., 2012, North American Conference of the Association for Consumer Research, Vancouver, Canada, October 4-7, 2012. Association for Consumer Research

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

The future of the discourse of the enchanted consumer: Exploring the history of the transhumanist dialectic

Botez, A., Hietanen, J., Mattila, P., Seregina, A. & Weijo, H., 2012, Consumer Culture Theory Conference, Oxford, U. K., August 16-19, 2012. Consumer Culture Theory (CCT)

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Understanding media audience: Rationale for media multitasking and multiple media use behaviors

Tokan, F., Koivisto, E. & Mattila, P., 2012, Global Marketing Conference 2012, Seoul, Republic of Korea, July 19-22, 2012. Korean Academy of Marketing Science (KAMS)

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Using live cases for research on novel value creation

Laukkanen, M., Mattila, P., Salo, J. & Tikkanen, H., 2012, American Marketing Association Winter Marketing Educators' Conference, St. Petersburg, FL, USA, February 17-19, 2012. American Marketing Association (AMA)

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

2011

In the shade of the employer - drivers and barriers for participation in professional communities

Kajan, J., Koivisto, E., Mattila, P. & Pöntiskoski, E., 2011, Australian and New Zealand Marketing Academy Conference (ANZMAC) 2011, Perth, Australia, 28-30 November, 2011. Australian & New Zealand Marketing Academy (ANZMAC)

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Managerial storytelling: how we write up managerial and academic stories in B2B: case study research

Sihvonen, A., Pedeliento, G., Tikkanen, H., Salo, J., Hietanen, J., Mattila, P. & Parvinen, P., 2011, 27th Industrial Marketing and Purchasing Conference (IMP), Glasgow, UK, 1-3 September, 2011. Industrial Marketing and Purchasing Group (IMP)

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Negotiating ethicality in the context of controversial goods

Koivisto, E., Mattila, P. & Vassinen, A., 2011, Korean Academy of Marketing Science Spring International Conference (KSMS), Seoul, South Korea, May 26-29, 2011. Korean Academy of Marketing Science (KAMS)

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

The impact of the sources of learning in product innovation outcomes: an emerging industry perspective

Huhtala, J-P., Sihvonen, A., Hietanen, J., Weijo, H., Tikkanen, H., Salo, J. & Mattila, P., 2011, Australian and New Zealand Marketing Academy Conference (ANZMAC) 2011, Perth, Australia, 28-30 November, 2011. Australian & New Zealand Marketing Academy (ANZMAC), p. paper 575

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

"Who are you and stop polluting my community": new insights into the study of online communities of consumption

Hietanen, J., Weijo, H., Mattila, P., Sihvonen, A., Huhtala, J-P. & Botez, A., 2011, Australian and New Zealand Marketing Academy Conference (ANZMAC) 2011, Perth, Australia, 28-30 November, 2011. Australian & New Zealand Marketing Academy (ANZMAC), p. Paper 574

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

2010

Market orientation, innovation capability and business performance: insights from different phases of the business cycle

Huhtala, J-P., Jaakkola, M., Frösén, J., Tikkanen, H., Aspara, J. & Mattila, P., 2010, Australian and New Zealand Marketing Academy Conference (ANZMAC) 2010, Christchurch, New Zealand, 29 November - 1 December, 2010. Ballantine, P. & Finsterwalder, J. (eds.). Christchurch, New Zealand: Department of Management, College of Business and Economics, University of Canterbury, p. 1-10

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

2008

Asiakkuusvoittoja kohtaamisilla

Mattila, P., 2008, Asiakkuuksien johtaminen. Europaeus, V. & Lehtinen, J. (eds.). Helsinki: Johtamisen käsikirjat, Kauppalehti

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review