Skip to main navigation
Skip to search
Skip to main content
Fingerprint
Dive into the research topics where Pekka Mattila is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
Social Sciences
marketing
small business
market
industry
local public
raw materials
internationalization
sale
sustainability
selling
alcoholism
Finland
knowledge
public policy
consumption behavior
alcohol
SPSS
equity
online survey
regulation
South Korea
customer
lack
loyalty
world trade
Business & Economics
Luxury
Trade shows
Social media
Co-creation
Intangibles
Experiential marketing
Branding
Dissemination
Marketing
Social media marketing
Discount
Systems perspective
Renewal
Metacognition
General theory
Brand identity
Brand image
Price discount
Regulatory arbitrage
Innovation diffusion
Knowledge types
Consumer attitudes
Customer retention
Music
Online games
Art
Customer experience
Counterfeit
Marketing systems
Co-creation of value
Retail
Customer equity
Diffusion of innovation
Industrial networks
Nonlinear effects
Retailing
Behavioral intention
Process model
User-generated content
Paradox
Luxury brands
Innovation
Strategizing
Digital media
Social networks
Information model
Knowledge creation
Information quality
Marketing mix
Visual analysis
Engineering & Materials Science
Marketing
International trade
Industry
Sustainable development
Consumer behavior
