Pekka Mattila

  • Lapuankatu 6

20072020

Research output per year

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Activities

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Conference presentation

Extending the luxury experience to social media–co-creation of brand identity in a branded exhibition

Pekka Mattila (Speaker), Elina Koivisto (Speaker), Elina Korpela (Speaker), Elina Perjo (Speaker)
Jul 2017 → …

Activity: Talk or presentation typesConference presentation

Mastering the art of co-creating together at music festivals–a process model for customer experience management

Pekka Mattila (Speaker), Elina Koivisto (Speaker), Saaramaria Somppi (Speaker)
Jul 2017 → …

Activity: Talk or presentation typesConference presentation

Refining the method to measure the intangible value of trade shows

Pekka Mattila (Speaker), Elina Koivisto (Speaker), Anna Sirén (Speaker)
Dec 2017 → …

Activity: Talk or presentation typesConference presentation

Co-creation of value for luxury brands–a consumer perspective and its implications

Pekka Mattila (Speaker), Elina Koivisto (Speaker), Elina Korpela (Speaker)
Jul 2017 → …

Activity: Talk or presentation typesConference presentation

Fashion trade shows as platforms for corporate branding

Pekka Mattila (Speaker), Elina Koivisto (Speaker), Heidi Cheng (Speaker), Kristina Engelvuori (Speaker)
Jul 2017 → …

Activity: Talk or presentation typesConference presentation

Invited lecture at Global Marketing Conference 2012 on well-being tourism, Seoul, South Korea

Pekka Mattila (Invited speaker)
21 Jul 2012

Activity: Talk or presentation typesConference presentation