Activities per year
Activities
- 6 results
Search results
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Refining the method to measure the intangible value of trade shows
Pekka Mattila (Speaker), Elina Koivisto (Speaker) & Anna Sirén (Speaker)
Dec 2017 → …Activity: Talk or presentation types › Conference presentation
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Extending the luxury experience to social media–co-creation of brand identity in a branded exhibition
Pekka Mattila (Speaker), Elina Koivisto (Speaker), Elina Korpela (Speaker) & Elina Perjo (Speaker)
Jul 2017 → …Activity: Talk or presentation types › Conference presentation
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Co-creation of value for luxury brands–a consumer perspective and its implications
Pekka Mattila (Speaker), Elina Koivisto (Speaker) & Elina Korpela (Speaker)
Jul 2017 → …Activity: Talk or presentation types › Conference presentation
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Fashion trade shows as platforms for corporate branding
Pekka Mattila (Speaker), Elina Koivisto (Speaker), Heidi Cheng (Speaker) & Kristina Engelvuori (Speaker)
Jul 2017 → …Activity: Talk or presentation types › Conference presentation
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Mastering the art of co-creating together at music festivals–a process model for customer experience management
Pekka Mattila (Speaker), Elina Koivisto (Speaker) & Saaramaria Somppi (Speaker)
Jul 2017 → …Activity: Talk or presentation types › Conference presentation
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Invited lecture at Global Marketing Conference 2012 on well-being tourism, Seoul, South Korea
Pekka Mattila (Invited speaker)
21 Jul 2012Activity: Talk or presentation types › Conference presentation