Activities

Activities per year 2007 2012 2016 2017 2018

• 18 Position of trust in the private sector
• 7 Position of trust in the public sector
• 6 Membership of an organizing committee or other positions of trust of a conference or a seminar
• 6 Conference presentation
• 19 More
  • 5 Chair of conference, workshop, panel, session or tutorial
  • 2 Statement of assessment of professorship
  • 2 Hosting a visitor
  • 2 Position of trust in a society or network
  • 1 Membership of an editorial board
  • 1 Reviewer of conference article
  • 1 Reviewer of scientific journal
  • 1 Evaluation of activities
  • 1 Membership of a competition jury
  • 1 Position of trust in a funding organization
  • 1 Public or invited talk
  • 1 Visit abroad

Activities per year

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• Co-creation of value for luxury brands–a consumer perspective and its implications

  Pekka Mattila (Speaker), Elina Koivisto (Speaker) & Elina Korpela (Speaker)

  Jul 2017 → …

  Activity: Talk or presentation types › Conference presentation

• Fashion trade shows as platforms for corporate branding

  Pekka Mattila (Speaker), Elina Koivisto (Speaker), Heidi Cheng (Speaker) & Kristina Engelvuori (Speaker)

  Jul 2017 → …

  Activity: Talk or presentation types › Conference presentation

• Extending the luxury experience to social media–co-creation of brand identity in a branded exhibition

  Pekka Mattila (Speaker), Elina Koivisto (Speaker), Elina Korpela (Speaker) & Elina Perjo (Speaker)

  Jul 2017 → …

  Activity: Talk or presentation types › Conference presentation

• Mastering the art of co-creating together at music festivals–a process model for customer experience management

  Pekka Mattila (Speaker), Elina Koivisto (Speaker) & Saaramaria Somppi (Speaker)

  Jul 2017 → …

  Activity: Talk or presentation types › Conference presentation

• Refining the method to measure the intangible value of trade shows

  Pekka Mattila (Speaker), Elina Koivisto (Speaker) & Anna Sirén (Speaker)

  Dec 2017 → …

  Activity: Talk or presentation types › Conference presentation

• Invited lecture at Global Marketing Conference 2012 on well-being tourism, Seoul, South Korea

  Pekka Mattila (Invited speaker)

  21 Jul 2012

  Activity: Talk or presentation types › Conference presentation