Pekka Mattila

Professor of Practice

Research outputs

  1. 2018
  2. E-pub ahead of print

    Extending the luxury experience to social media – User-Generated Content co-creation in a branded event

    Koivisto, E. & Mattila, P., 19 Oct 2018, In : Journal of Business Research.

    Research output: Contribution to journalArticleScientificpeer-review

  3. Published

    International fashion trade shows as platforms for experiential branding

    Koivisto, E. & Mattila, P., 3 Apr 2018, In : Journal of Global Fashion Marketing. 9, 2, p. 161-178 18 p.

    Research output: Contribution to journalArticleScientificpeer-review

  4. Published

    Relational Price Discounts: Consumers’ Metacognitions and Nonlinear Effects of Initial Discounts on Customer Retention

    Del Rio Olivares, M., Wittkowski, K., Aspara, J., Falk, T. & Mattila, P., Jan 2018, In : Journal of Marketing. 82, 1, p. 115-131

    Research output: Contribution to journalArticleScientificpeer-review

  5. Published

    Paradox and market renewal: Knockoffs and counterfeits as doppelgänger brand images of luxury

    Hietanen, J., Mattila, P., Sihvonen, A. & Tikkanen, H., 2018, In : Marketing Intelligence and Planning. 36, 7, p. 750-763

    Research output: Contribution to journalArticleScientificpeer-review

  6. Published

    Refining the method to measure the intangible value of trade shows

    Koivisto, E., Mattila, P. & Sirén, A., 2018, Global Marketing Conference. Global Alliance of Marketing & Management Associations, p. 1429-1435 (Global Marketing Conference).

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

  7. Published

    Toward a General Theory of Regulatory Arbitrage: A Marketing Systems Perspective

    Gloukhovtsev, A., Schouten, J. & Mattila, P., 2018, In : JOURNAL OF PUBLIC POLICY AND MARKETING. 37, 1, p. 142-151

    Research output: Contribution to journalArticleScientificpeer-review

  8. 2017
  9. Published

    Co-creation of value for luxury brands–a consumer perspective and its implications

    Koivisto, E., Mattila, P. & Korpela, E., 2017, p. 71-72.

    Research output: Contribution to conferenceAbstractScientificpeer-review

  10. Published

    Extending the luxury experience to social media–co-creation of brand identity in a branded exhibition

    Koivisto, E., Mattila, P., Korpela, E. & Perjo, L., 2017, p. 266-267.

    Research output: Contribution to conferenceAbstractScientificpeer-review

  11. Published

    Fashion trade shows as platforms for corporate branding

    Koivisto, E., Mattila, P., Cheng, H. & Engelvuori, K., 2017, Global Fashion Management Conference. Global Alliance of Marketing & Management Associations, p. 253-260 (Global Fashion Management Conference).

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

  12. Published

    Mastering the art of co-creating together at music festivals–a process model for customer experience management

    Koivisto, E., Mattila, P. & Somppi, S., 2017, 2017 Global Fashion Management Conference at Vienna Proceedings. Global Alliance of Marketing & Management Associations, p. 407-412 (Global Fashion Management Conference).

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

  13. Published

    Refining the method to measure the intangible value of trade shows

    Koivisto, E., Mattila, P. & Sirén, A., 2017, ANZMAC 2017 Conference Proceedings. Australian and New Zealand Marketing Academy Conference (ANZMAC), p. 318-322 (ANZMAC Conference Proceedings).

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

  14. Published

    Suoraa asiaa suuryrityksiltä 2016: Tutkimus suomalaisista suuryrityksistä

    Mattila, P., Tikkanen, H., Sihvonen, A. & Kontiola, J., 2017

    Research output: Other contributionProfessional

  15. 2016
  16. Published

    Reimagining Society Through Retail Practice

    Sihvonen, A., Toyoki, S., Schouten, J., Mattila, P. & Hietanen, J., Dec 2016, In : JOURNAL OF RETAILING. 92, 4, p. 411-425

    Research output: Contribution to journalArticleScientificpeer-review

  17. Published

    Understanding fashion consumers’ attitude and behavioral intention toward sustainable fashion products: Focus on sustainable knowledge sources and knowledge types

    Kong, H. M., Ko, E., Chae, H. & Mattila, P., 2 Apr 2016, In : Journal of Global Fashion Marketing. 7, 2, p. 103-119 17 p.

    Research output: Contribution to journalArticleScientificpeer-review

  18. Published

    Acting Globally to Survive Locally: How Finnish Microbreweries Leverage Regulatory Differences Across Nations to cope with Discriminatory Local Policy

    Gloukhovtsev, A., Schouten, J. & Mattila, P., 2016, Global Marketing Conference Proceedings 2016 Hong Kong, July 21 - 24. Korean Academy of Marketing Science (KAMS), p. 340-343 (Proceedings of the Global Marketing Conference).

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

  19. Published

    Affective motives to play online games

    Bae, J., Koo, D-M. & Mattila, P., 2016, In : Journal of Global Scholars of Marketing Science. 26, 2, p. 174-184

    Research output: Contribution to journalArticleScientificpeer-review

  20. Published

    Counterfeit as Advertising: Exploring the Benefits of Counterfeit for Luxury Brands

    Sihvonen, A., Hietanen, J., Tikkanen, H. & Mattila, P., 2016, p. 392-393.

    Research output: Contribution to conferenceAbstractScientificpeer-review

  21. Published

    Suoraa asiaa suuryrityksiltä 2015: Tutkimus suomalaisista suuryrityksistä

    Mattila, P., Tikkanen, H., Sihvonen, A. & Kotila, J., 2016

    Research output: Other contributionProfessional

  22. 2015
  23. Published

    Exploring SNS as a consumer tool for retail therapy: explicating semantic networks of “shopping makes me happy (unhappy)” as a new product development method

    Ko, E., Chun, E., Song, S. & Mattila, P., 2 Jan 2015, In : Journal of Global Scholars of Marketing Science. 25, 1, p. 37-48 12 p.

    Research output: Contribution to journalArticleScientificpeer-review

  24. Published

    Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands: a comparison study of Korea, China, and Russia

    Whang, H., Ko, E., Zhang, T. & Mattila, P., 2015, In : INTERNATIONAL JOURNAL OF ADVERTISING. 34, 5, p. 789-811

    Research output: Contribution to journalArticleScientificpeer-review

  25. Published

    Building narratives for exceptional customized executive programs

    Laukkanen, M. & Mattila, P., 2015, Academy of Management Proceedings. Academy of Management (AOM)

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

  26. Published
  27. Published

    The role of fashion brand authenticity in product management: A holistic marketing approach

    Choi, H., Ko, E., Kim, E. Y. & Mattila, P., 2015, In : Journal of Product Innovation Management. 32, 2, p. 233-242

    Research output: Contribution to journalArticleScientificpeer-review

  28. Published

    Upper echelons perspective on search and competitive behavior

    Vaniala, I., Tikkanen, H., Aspara, J. & Mattila, P., 2015, Annual Meeting of the Academy of Management (AOM), Vancouver, Canada, 7-11 August 2015. Academy of Management (AOM)

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

  29. Published

    Upper echelons perspective on search landscape and competitive behavior

    Vaniala, I., Tikkanen, H., Aspara, J., Mattila, P., Blakaj, H., Mikkonen, I. & Gloukhovtsev, A., 2015, Strategic Management Society 35th Annual International Conference, Denver, USA, 3-6 October, 2015. Strategic Management Society (SMS)

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

  30. 2014
  31. Published

    Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing

    Kim, K., Ko, E., Lee, M., Mattila, P. & Hoon Kim, K., 3 Jul 2014, In : Journal of Global Scholars of Marketing Science. 24, 3, p. 350-364 15 p.

    Research output: Contribution to journalArticleScientificpeer-review

  32. Published

    Can Fashion Brands’ Corporate Social Marketing Influence the Customer Equity?

    Kong, H. M., Ko, E. & Mattila, P., 2014.

    Research output: Contribution to conferencePaperScientificpeer-review

  33. Published

    Customer empowerment, top management team and product development: Success paths in turbulent markets

    Sihvonen, A., Huhtala, J-P., Vaniala, I., Tikkanen, H., Mattila, P. & Hietanen, J., 2014, 17th Academy of Marketing Science World Marketing Congress, Lima, Peru, August 5-8, 2014. Academy of Marketing Science (AMS)

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

  34. Published

    Don't give me attitude: Can marketers bridge the attitude-behavior gap in ethical consumer behavior

    Gloukhovtsev, A., Vassinen, A. & Mattila, P., 2014, Global Marketing Conference, Singapore, July 15-18, 2014. Global Alliance of Marketing & Management Associations, p. 1322-1337

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

  35. Published

    Effects of parasocial relationship on customer equity in the social media context

    Yuan, C. L., Kim, J., Hoon Kim, K. & Mattila, P., 2014, p. 1192-1197.

    Research output: Contribution to conferenceAbstractScientificpeer-review

  36. Published

    How luxury brand management accelerates the symbolic legitimization of counterfeit

    Hietanen, J., Mattila, P., Sihvonen, A., Tikkanen, H. & Vaniala, I., 2014, American Marketing Association Winter Marketing Educators’ Conferene, Orlando, USA, 21-23 February, 2014. American Marketing Association (AMA)

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

  37. Published

    International fashion trade shows as knowledge creation platforms for microenterprises

    Cheng, H., Koivisto, E. & Mattila, P., 2014, Global Fashion Management Conference, London, U. K., February 13-15, 2014. Global Alliance of Marketing & Management Associations

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

  38. Published

    International fashion trade shows as knowledge creation platforms for microenterprises

    Cheng, H., Koivisto, E. & Mattila, P., 2014, In : Journal of Global Fashion Marketing. 5, 2, p. 149-164

    Research output: Contribution to journalArticleScientificpeer-review

  39. Published

    Introduction: Fashion and smart virtual reality

    Kim, E. Y. & Mattila, P., 2014, In : Journal of Global Fashion Marketing. 5, 4, p. 267-268

    Research output: Contribution to journalArticleScientific

  40. Published

    "Managerial storytelling": how we produce managerial and academic stories in qualitative B2B case study research

    Hietanen, J., Sihvonen, A., Tikkanen, H. & Mattila, P., 2014, In : JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE: BRIDGING ASIA AND THE WORLD. 24, 3, p. 295-310

    Research output: Contribution to journalArticleScientificpeer-review

  41. Published

    New insights into online consumption communities and netnography

    Weijo, H., Hietanen, J. & Mattila, P., 2014, In : Journal of Business Research. 67, 10, p. 2072-2078

    Research output: Contribution to journalArticleScientificpeer-review

  42. Published

    Redesigning customized executive programs: Adapting curriculum and emotional tone to external shocks

    Laukkanen, M. & Mattila, P., 2014, Annual Meeting of the Academy of Management (AOM), Philadelphia, USA, August 1-5, 2014. Academy of Management (AOM)

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

  43. Published
  44. Published
  45. Published

    Tribal retailing spectacle: Insights from a pop-up consumption carnival

    Hietanen, J., Mattila, P. & Sihvonen, A., 2014, Global Marketing Conference, Singapore, July 15-18, 2014. Global Alliance of Marketing & Management Associations, p. 799-813

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

  46. 2013
  47. Published

    Ad effectiveness in tablet devices - a hedonic and utilitarian inquiry

    Blakaj, H., Sihvonen, A., Huhtala, J-P., Mattila, P., Tikkanen, H. & Hietala, J., 2013, 42nd European Marketing Academy Annual Conference (EMAC), Istanbul, Turkey, June 4-7, 2013. European Marketing Academy (EMAC)

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

  48. Published

    An Inquiry Into Ad Effectiveness in Tablet Devices

    Blakaj, H. & Mattila, P., 2013

    Research output: Book/ReportCommissioned reportProfessional

  49. Published

    A research for determining critical success factors in sustainable fashion

    Sung, H. Y., Han, J., Kim, M. Y. & Mattila, P., 2013, Korean Academy of Marketing Science Fall International Conference (KSMS), Seoul, Republic of Korea, November 9-10, 2013. Korean Scholars of Marketing Science (KSMS)

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

  50. Published

    Barriers to innovation diffusion in industrial networks

    Huhtala, J-P., Sihvonen, A., Tikkanen, H. & Mattila, P., 2013, Australian and New Zealand Marketing Academy Conference (ANZMAC), Auckland, New Zealand, 1-4 December, 2013. Australian and New Zealand Marketing Academy (ANZMAC)

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

  51. Published

    Building bridges between professionals - expectations and outcomes of participation in professional communities

    Koivisto, E., Mattila, P. & Hänninen, A., 2013, In : JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE: BRIDGING ASIA AND THE WORLD. 23, 3, p. 338-355

    Research output: Contribution to journalArticleScientificpeer-review

  52. Published

    Constructing moral legitimacy of products through story-telling strategies

    Koivisto, E. M., Spicer, A. & Mattila, P., 2013, 42nd European Marketing Academy Annual Conference (EMAC), Istanbul, Turkey, June 4-7, 2013. European Marketing Academy (EMAC)

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

  53. Published

    Evolution of NPD during industry life-cycles - a longitudinal study from the telecom industry

    Sihvonen, A., Huhtala, J-P., Sievers, H., Tikkanen, H. & Mattila, P., 2013, Annual Meeting of the Academy of Management (AOM), Orlando, US, August 9-13, 2013. Academy of Management (AOM)

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

  54. Published

    Fashion brand authenticity and its consequences for product management: A holistic marketing approach

    Choi, H., Ko, E., Kim, E. & Mattila, P., 2013, In : Journal of Product Innovation Management.

    Research output: Contribution to journalArticleScientificpeer-review

  55. Published

    Generative mechanisms in project marketing - an agenda for inquiry

    Aspara, J., Hietanen, J., Mattila, P., Sihvonen, A. & Tikkanen, H., 2013, In : JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE: BRIDGING ASIA AND THE WORLD. 23, 2, p. 196-212

    Research output: Contribution to journalArticleScientificpeer-review

  56. Published

    How luxury brand management accelerates the symbolic legitimization of counterfeit

    Hietanen, J., Mattila, P., Sihvonen, A., Tikkanen, H. & Vaniala, I., 2013, Australian and New Zealand Marketing Academy Conference (ANZMAC), Auckland, New Zealand, 1-4 December, 2013. Australia and New Zealand Marketing Academy (ANZMAC)

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

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