Pekka Mattila

Professor of Practice

Activities

  1. 2018
  2. Finnish Chambers of Commerce (External organisation)

    Pekka Mattila (Member)
    Oct 2018 → …

    Activity: Membership typesPosition of trust in the private sector

  3. 2017
  4. Refining the method to measure the intangible value of trade shows

    Pekka Mattila (Speaker), Elina Koivisto (Speaker), Anna Sirén (Speaker)
    Dec 2017 → …

    Activity: Talk or presentation typesConference presentation

  5. Co-creation of value for luxury brands–a consumer perspective and its implications

    Pekka Mattila (Speaker), Elina Koivisto (Speaker), Elina Korpela (Speaker)
    Jul 2017 → …

    Activity: Talk or presentation typesConference presentation

  6. Extending the luxury experience to social media–co-creation of brand identity in a branded exhibition

    Pekka Mattila (Speaker), Elina Koivisto (Speaker), Elina Korpela (Speaker), Elina Perjo (Speaker)
    Jul 2017 → …

    Activity: Talk or presentation typesConference presentation

  7. Fashion trade shows as platforms for corporate branding

    Pekka Mattila (Speaker), Elina Koivisto (Speaker), Heidi Cheng (Speaker), Kristina Engelvuori (Speaker)
    Jul 2017 → …

    Activity: Talk or presentation typesConference presentation

  8. Global Fashion Management Conference

    Pekka Mattila (Chair)
    Jul 2017

    Activity: Participating in or organising an event typesMembership of an organizing committee or other positions of trust of a conference or a seminar

  9. Mastering the art of co-creating together at music festivals–a process model for customer experience management

    Pekka Mattila (Speaker), Elina Koivisto (Speaker), Saaramaria Somppi (Speaker)
    Jul 2017 → …

    Activity: Talk or presentation typesConference presentation

  10. Finnish National Gallery (External organisation)

    Pekka Mattila (Member)
    Jun 2017 → …

    Activity: Membership typesPosition of trust in the public sector

  11. Seta Foundation (External organisation)

    Pekka Mattila (Member)
    Jan 2017 → …

    Activity: Membership typesPosition of trust in a funding organization

  12. 2016
  13. Jacob Östberg

    Pekka Mattila (Host)
    13 Nov 201623 Nov 2016

    Activity: Hosting a visitor typesHosting a visitor

  14. GLOBAL MARKETING CONFERENCE

    Pekka Mattila (Chair)
    Jul 2016

    Activity: Participating in or organising an event typesChair of conference, workshop, panel, session or tutorial

  15. FMA Creations Ltd (External organisation)

    Pekka Mattila (Member)
    Jun 2016 → …

    Activity: Membership typesPosition of trust in the private sector

  16. Greenlux Finland Ltd (External organisation)

    Pekka Mattila (Member)
    Jun 20162017

    Activity: Membership typesPosition of trust in the private sector

  17. A-lehdet (External organisation)

    Pekka Mattila (Member)
    May 2016 → …

    Activity: Membership typesPosition of trust in the private sector

  18. University of Gothenburg

    Pekka Mattila (Visiting researcher)
    May 2016

    Activity: Visiting an external institution typesVisit abroad

  19. Jacob Östberg

    Pekka Mattila (Host)
    19 Apr 201628 Apr 2016

    Activity: Hosting a visitor typesHosting a visitor

  20. Boardman Oy (External organisation)

    Pekka Mattila (Member)
    Apr 2016 → …

    Activity: Membership typesPosition of trust in the private sector

  21. Aro Systems Ltd (External organisation)

    Pekka Mattila (Member)
    Mar 2016 → …

    Activity: Membership typesPosition of trust in the private sector

  22. 2015
  23. Kiasma Foundation (External organisation)

    Pekka Mattila (Member)
    Nov 2015Jun 2017

    Activity: Membership typesPosition of trust in the private sector

  24. Global Fashion Management Conference

    Pekka Mattila (Member)
    Jun 2015

    Activity: Participating in or organising an event typesMembership of an organizing committee or other positions of trust of a conference or a seminar

  25. The Finnish Tax Administration (External organisation)

    Pekka Mattila (Member)
    Apr 2015Dec 2018

    Activity: Membership typesPosition of trust in the public sector

  26. Global Fashion Management Conference (Journal)

    Pekka Mattila (Reviewer)
    2015

    Activity: Publication peer-review and editorial work typesReviewer of conference article

  27. London College of Fashion, External examiner

    Pekka Mattila (Examiner)
    20152017

    Activity: Examination typesEvaluation of activities

  28. 2014
  29. Design Forum Finland (External organisation)

    Pekka Mattila (Member)
    Dec 2014Dec 2016

    Activity: Membership typesPosition of trust in the public sector

  30. GLOBAL MARKETING CONFERENCE

    Pekka Mattila (Chair)
    Jul 2014

    Activity: Participating in or organising an event typesChair of conference, workshop, panel, session or tutorial

  31. GLOBAL MARKETING CONFERENCE

    Pekka Mattila (Member)
    Jul 2014

    Activity: Participating in or organising an event typesMembership of an organizing committee or other positions of trust of a conference or a seminar

  32. Finnish Society of Crafts and Design (External organisation)

    Pekka Mattila (Member)
    Jan 2014Dec 2016

    Activity: Membership typesPosition of trust in a society or network

  33. 2013
  34. EUROPEAN MARKETING ACADEMY ANNUAL CONFERENCE

    Pekka Mattila (Member)
    Jun 2013

    Activity: Participating in or organising an event typesMembership of an organizing committee or other positions of trust of a conference or a seminar

  35. GLOBAL MARKETING CONFERENCE

    Pekka Mattila (Chair)
    Apr 2013

    Activity: Participating in or organising an event typesMembership of an organizing committee or other positions of trust of a conference or a seminar

  36. Ministry of Employment and the Economy (External organisation)

    Pekka Mattila (Member)
    20132017

    Activity: Membership typesPosition of trust in the public sector

  37. 2012
  38. Aalto Executive Education (External organisation)

    Pekka Mattila (Member)
    Sep 2012 → …

    Activity: Membership typesPosition of trust in the private sector

  39. Retail Lab Group Ltd (External organisation)

    Pekka Mattila (Chair)
    Aug 2012May 2016

    Activity: Membership typesPosition of trust in the private sector

  40. Invited lecture at Global Marketing Conference 2012 on well-being tourism, Seoul, South Korea

    Pekka Mattila (Invited speaker)
    21 Jul 2012

    Activity: Talk or presentation typesConference presentation

  41. GLOBAL MARKETING CONFERENCE

    Pekka Mattila (Chair)
    Jul 2012

    Activity: Participating in or organising an event typesChair of conference, workshop, panel, session or tutorial

  42. GLOBAL MARKETING CONFERENCE

    Pekka Mattila (Organiser)
    Jul 2012

    Activity: Participating in or organising an event typesMembership of an organizing committee or other positions of trust of a conference or a seminar

  43. GLOBAL MARKETING CONFERENCE (Event)

    Pekka Mattila (Chair)
    Jul 2012

    Activity: Membership typesMembership of a competition jury

  44. EUROPEAN MARKETING ACADEMY ANNUAL CONFERENCE

    Pekka Mattila (Chair)
    May 2012

    Activity: Participating in or organising an event typesChair of conference, workshop, panel, session or tutorial

  45. Invited EU Series lecture on country-of-origin effects, Yonsei University, South Korea

    Pekka Mattila (Invited speaker)
    Mar 2012

    Activity: Talk or presentation typesPublic or invited talk

  46. OP Financial Group (External organisation)

    Pekka Mattila (Member)
    Feb 2012Oct 2014

    Activity: Membership typesPosition of trust in the private sector

  47. Finland Convention Bureau (External organisation)

    Pekka Mattila (Member)
    Jan 20122014

    Activity: Membership typesPosition of trust in the private sector

  48. Journal of Global Scholars of Marketing Science (Journal)

    Pekka Mattila (Editorial board member)
    20122017

    Activity: Publication peer-review and editorial work typesReviewer of scientific journal

  49. 2011
  50. Retail Lab Helsinki Ltd (External organisation)

    Pekka Mattila (Chair)
    Jun 2011May 2016

    Activity: Membership typesPosition of trust in the private sector

  51. Aalto Executive Education (External organisation)

    Pekka Mattila (Member)
    May 2011 → …

    Activity: Membership typesPosition of trust in the private sector

  52. KOREAN ACADEMY OF MARKETING SCIENCE SPRING INTERNATIONAL CONFERENCE

    Pekka Mattila (Chair)
    May 2011

    Activity: Participating in or organising an event typesChair of conference, workshop, panel, session or tutorial

  53. Nordic Institute of Business and Society (External organisation)

    Pekka Mattila (Member)
    May 2011 → …

    Activity: Membership typesPosition of trust in a society or network

  54. Journal of Global Fashion Marketing (Journal)

    Pekka Mattila (Editorial board member)
    20112017

    Activity: Publication peer-review and editorial work typesMembership of an editorial board

  55. 2010
  56. HR Kakspistenolla Ltd (External organisation)

    Pekka Mattila (Member)
    Feb 2010Dec 2010

    Activity: Membership typesPosition of trust in the private sector

  57. MRK Funnel Ltd (External organisation)

    Pekka Mattila (Chair)
    Feb 20102017

    Activity: Membership typesPosition of trust in the private sector

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