Pekka Mattila

  • Lapuankatu 6

20072018

Research output per year

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Personal profile

Artistic and research interests

Dr. Pekka Mattila serves as a Professor of Practice at the Aalto University School of Business. He works frequently with European, Asian, African and North-American executive audiences on themes of strategic management and agility, strategy co-creation, business model innovation, executive leadership, top team dynamics, change management, organizational culture and strategic marketing.

Since spring 2011 he has served as the Group Managing Director and Associate Dean of Aalto University Executive Education. In addition to his academic activities Dr. Mattila has conducted an active business career. Currently he serves as the Chairman of the Board or as a Member of the Board at a number of innovative companies. Previously he served in executive, management and senior staff positions in the Nordic financial services industry. Currently he serves as a Member of the Board of The Finnish National Gallery. From 2009 till 2017 he served as the Chairman of the Board of the Helsinki Festival. He is a Founding Member of Nordic Institute of Business and Society.

Dr. Mattila holds a doctorate and masters in sociology at the University of Helsinki and an Executive MBA at London Business School. Over the years, he has frequently visited a number of prestigious European and Asian universities teaching management, organizational behavior, marketing and sociology. Dr. Mattila has authored a number of managerial books on leadership, change management and strategic marketing and sales. Dr. Mattila’s consulting and coaching career started in 2003, and his corporate clients comprise over 270 Nordic and international companies, entrepreneurial ventures as well as prominent public sector institutions and NGOs.

Dr. Mattila's research and artistic interests include:

  1. B2B marketing
  2. Change management
  3. Consumer behavior
  4. Executive leadership
  5. Organizational behavior
  6. Pricing management
  7. Services management
  8. Strategic management
  9. Strategic marketing
  10. Top team dynamics

Keywords

  • Business models
  • Open innovation
  • Service business management
  • Services marketing
  • Media business
  • Marketing communications
  • Brand
  • Pricing
  • Strategic marketing
  • Leading Change
  • NextMedia
  • Executive Education
  • Aalto EE
  • Fashion Marketing
  • MediaMark
  • Organizational development
  • Organizational behavior
  • Strategic leadership
  • Top teams
  • Executive boards

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Research Output

Extending the luxury experience to social media – User-Generated Content co-creation in a branded event

Koivisto, E. & Mattila, P., 19 Oct 2018, In : Journal of Business Research.

Research output: Contribution to journalArticleScientificpeer-review

  • 8 Citations (Scopus)

    International fashion trade shows as platforms for experiential branding

    Koivisto, E. & Mattila, P., 3 Apr 2018, In : Journal of Global Fashion Marketing. 9, 2, p. 161-178 18 p.

    Research output: Contribution to journalArticleScientificpeer-review

  • 1 Citation (Scopus)

    Paradox and market renewal: Knockoffs and counterfeits as doppelgänger brand images of luxury

    Hietanen, J., Mattila, P., Sihvonen, A. & Tikkanen, H., 2018, In : Marketing Intelligence and Planning. 36, 7, p. 750-763

    Research output: Contribution to journalArticleScientificpeer-review

  • 3 Citations (Scopus)

    Refining the method to measure the intangible value of trade shows

    Koivisto, E., Mattila, P. & Sirén, A., 2018, Global Marketing Conference. Global Alliance of Marketing & Management Associations, p. 1429-1435 (Global Marketing Conference).

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Open Access
  • Relational Price Discounts: Consumers’ Metacognitions and Nonlinear Effects of Initial Discounts on Customer Retention

    Del Rio Olivares, M., Wittkowski, K., Aspara, J., Falk, T. & Mattila, P., Jan 2018, In : Journal of Marketing. 82, 1, p. 115-131

    Research output: Contribution to journalArticleScientificpeer-review

  • Prizes

    2013 EMAC & KSMS & GAMMA Joint Symposium Best Paper Award

    Pekka Mattila (Recipient), May 2013

    Prize: Award or honor granted for a specific work

  • 2014 Excellent Service Award for Uncompromising Service as a Host of GMC2014 at Singapore

    Pekka Mattila (Recipient), 17 Jul 2014

    Prize: Award or honor granted for a specific work

  • 2016 Yongone Best Conference Paper Award: Premier Award at GMC2016 at Hong Kong

    Pekka Mattila (Recipient), 23 Jul 2016

    Prize: Award or honor granted for a specific work

  • Activities

    Finnish Chambers of Commerce (External organisation)

    Pekka Mattila (Member)
    Oct 2018 → …

    Activity: Membership typesPosition of trust in the private sector

    Finnish National Gallery (External organisation)

    Pekka Mattila (Member)
    Jun 2017 → …

    Activity: Membership typesPosition of trust in the public sector

    Co-creation of value for luxury brands–a consumer perspective and its implications

    Pekka Mattila (Speaker), Elina Koivisto (Speaker), Elina Korpela (Speaker)
    Jul 2017 → …

    Activity: Talk or presentation typesConference presentation

    Fashion trade shows as platforms for corporate branding

    Pekka Mattila (Speaker), Elina Koivisto (Speaker), Heidi Cheng (Speaker), Kristina Engelvuori (Speaker)
    Jul 2017 → …

    Activity: Talk or presentation typesConference presentation

    Extending the luxury experience to social media–co-creation of brand identity in a branded exhibition

    Pekka Mattila (Speaker), Elina Koivisto (Speaker), Elina Korpela (Speaker), Elina Perjo (Speaker)
    Jul 2017 → …

    Activity: Talk or presentation typesConference presentation

    Press / Media

    A Jewel-Like Art Piece Won Aalto Töölö’s Invited Art Competition

    Pekka Mattila

    29/05/2020

    1 item of Media coverage

    Press/Media: Media appearance

    Pekka Mattila column: to work on Sunday

    Pekka Mattila

    29/03/2020

    1 item of Media coverage

    Press/Media: Media appearance

    Pekka Mattila column: Dispute work and its value

    Pekka Mattila

    29/03/2020

    1 item of Media coverage

    Press/Media: Media appearance