Pekka Malo is a tenured Associate Professor of Statistics in the Department of Information and Service Management at Aalto University School of Business, Finland. He has a PhD degree in quantitative methods and M.Sc. degree in finance from Helsinki School of Economics. He also holds M.Sc. degree in mathematics from University of Helsinki. Before joining the department he worked as a business simulation developer at Cesim and head of research at Fosta Consulting. He has also worked as a visiting scholar in computational optimization and innovation laboratory at Michigan State University in the Depertment of Mechanical Engineering and Computer Science. His research interests include optimization, evolutionary computation, semantic information retrieval, computational statistics and machine learning, and their applications to marketing, finance, and healthcare.