The focus of my research is how new industries and market categories emerge and develop - how new ideas, trends and technologies move from margins to mainstream. The studies explore this topic from multiple theoretical perspectives, including institutional theory, market categorization, temporality, narratives, and agency in nascent fields. Empirically, my collaborative, multidisciplinary research draws on extensive qualitative datasets on for example the development of quantum computing, nanotechnology, cultural industries, food trends and impact investing. My research has been published in Academy of Management Journal, Organization Science, Organization Studies, and Journal of Management Studies, among others. I have received Organization Studies Best Paper Award also known as Roland Calori Prize and EGOS Best Paper Award for the studies that examine the emergence of nanotechnology. I was also chosen as the Scholar of the Year at Aalto University School of Business in 2017.

In terms of academic service, I am a senior editor for Organization Studies and a member of the editorial board of Academy of Management Journal, Organization Theory, and the Research in the Sociology of Organizations. 

I act as a group leader of market activities in the Finnish Quantum Flagship and am a member of the OECD Global Forum on Technology expert focus group on quantum technologies.

I teach varying strategy topics in the Aalto master's degree programmes as well as modules on strategic management, managing change and strategic foresight in Aalto Executive Education. I also engage extensively in doctoral education at both Aalto University and abroad.

Prior to my academic career I worked as a consultant for Accenture and a brief time in the media sector at Bertelsmann in Germany.