Nayoung Yoon

Nayoung Yoon

 https://orcid.org/0000-0002-1619-5135
    20222025

    Research activity per year

    • 1 Conference article in proceedings
    • 1 Book/Film/Article review
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    Conference article in proceedings

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    • 2022

      Dark Side of Cuteness : Effect of Whimsical Cuteness on New Product Adoption

      Yoon, N., Joo, J. & Park, W., 6 Nov 2022, With Design: Reinventing Design Modes: Proceedings of the 9th Congress of the International Association of Societies of Design Research (IASDR 2021). Bruyns, G. & Wei, H. (eds.). Springer, p. 617-633 17 p.

      Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

      Open Access
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