Nayoung Yoon

Research activity per year

2025
Theory of Desire
Yoon, N., 8 Jan 2025, In: Consumption Markets and Culture. 7 p.
Research output: Contribution to journal › Book/Film/Article review › Scientific › peer-review
2022
Dark Side of Cuteness : Effect of Whimsical Cuteness on New Product Adoption
Yoon, N., Joo, J. & Park, W., 6 Nov 2022, With Design: Reinventing Design Modes: Proceedings of the 9th Congress of the International Association of Societies of Design Research (IASDR 2021). Bruyns, G. & Wei, H. (eds.). Springer, p. 617-633 17 p.
Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Open Access
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Research output