Personal profile
Education/Academic qualification
Kauppat. maist., liiketaloustieteet
Award Date: 31 May 2013
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Dive into the research topics where Maria Del Rio Olivares is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Research output
- 1 Article
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Relational Price Discounts: Consumers’ Metacognitions and Nonlinear Effects of Initial Discounts on Customer Retention
Del Rio Olivares, M., Wittkowski, K., Aspara, J., Falk, T. & Mattila, P., Jan 2018, In: Journal of Marketing. 82, 1, p. 115-131Research output: Contribution to journal › Article › Scientific › peer-review
25 Citations (Web of Science)