20182018

Research output per year

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Personal profile

Education/Academic qualification

Master of Science (Economics and Business Administration), Business Economics

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Research Output

Relational Price Discounts: Consumers’ Metacognitions and Nonlinear Effects of Initial Discounts on Customer Retention

Del Rio Olivares, M., Wittkowski, K., Aspara, J., Falk, T. & Mattila, P., Jan 2018, In : Journal of Marketing. 82, 1, p. 115-131

Research output: Contribution to journalArticleScientificpeer-review