Personal profile

Artistic and research interests

I am an Associate Professor of Organisational Psychology at BI Norwegian Business School and a visiting scholar at AAlto University, interested in bridging between academia and practice, and utilizing academic knowledge in the service of society. My research lies at the intersection of people, management, organization and society. As a Scholar-Activist, my approach to research is inter-disciplinary and translational, focused on partnering with researchers and practitioners across fields and creating multiple forms of scholarly outputs to better integrate research and societal impact.

I am a 'context sensitive' researcher with expertise in the cross-cultural context of the Arab MENA, the context of the Healthcare sector, and Extreme contexts where crises and disasters predominate. I have led the team that developed the first indigenous model of personality for the Arab world; published extensively on individual differences and evidence-based management in healthcare; and my current research focuses on organizing in extreme contexts.

I am the recipient of the 2020 Distinguished Scholar Award from the Arab for Social and Economic Development and my scholarly activism work with my colleagues in the aftermath of the Beirut blast was also recognised by AACSB as innovations that inspire. I am an advocate of women's and LGBTQ+ rights and have collaborated on several projects to advance workplace inclusion of women and minority groups. I am also an adjunct professor at the American University of Beirut, currently serving as co-PI, on the SAWI Project, a multi-million USD project funded from the U.S. Department of State Middle East Partnership Initiative , which focuses on mobilizing decision makers and leaders for building more inclusive HR systems and workplace cultures across 8 Arab MENA countries. 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 8 - Decent Work and Economic Growth

External positions

Associate Professor, BI Norwegian Business School

1 Sept 2022 → …


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