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Kristina Wittkowski

20092020

Research output per year

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Personal profile

Artistic and research interests

My research focuses on value co- and self-creation, specifically on the role of the customer as co- and self-creator of value. I study customers’ motives for accepting value propositions, as well as the parameters enabling and inhibiting co- and self-creation during usage. My work explores the determinants of co-and self-creation demand, identifies factors enabling co- and self-creation, including technology, and examines the downsides of co- and self-creation and related behavioral outcomes. I am particularly interested in the sharing economy as research context.

Education/Academic qualification

Doctor of Science (Economics and Business Administration), EBS Business School

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Research Output

  • 9 Article
  • 5 Conference contribution
  • 1 Entry for encyclopedia / dictionary

What Gets Measured Gets Done : Can Self-Tracking Technologies Enhance Advice Compliance?

Wittkowski, K., Klein, J. F., Falk, T., Schepers, J. J. L., Aspara, J. & Bergner, K. N., 1 Aug 2020, In : Journal of Service Research. 23, 3, p. 281-298

Research output: Contribution to journalArticleScientificpeer-review

Open Access
  • Sharing-Dominant Logic? Quantifying the Association between Consumer Intelligence and Choice of Social Access Modes

    Aspara, J. & Wittkowski, K., Aug 2019, In : Journal of Consumer Research. 46, 2, p. 201-222

    Research output: Contribution to journalArticleScientificpeer-review

    Open Access
  • Relational Price Discounts: Consumers’ Metacognitions and Nonlinear Effects of Initial Discounts on Customer Retention

    Del Rio Olivares, M., Wittkowski, K., Aspara, J., Falk, T. & Mattila, P., Jan 2018, In : Journal of Marketing. 82, 1, p. 115-131

    Research output: Contribution to journalArticleScientificpeer-review

  • Types of intelligence predict likelihood to get married and stay married: Large-scale empirical evidence for evolutionary theory

    Aspara, J., Wittkowski, K. & Luo, X., 1 Feb 2018, In : Personality and Individual Differences. 122, p. 1-6 6 p.

    Research output: Contribution to journalArticleScientificpeer-review

  • 2 Citations (Scopus)

    Contagious Effects of Customer Misbehavior in Access-Based Services

    Schaefers, T., Wittkowski, K., Benoit (nee Moeller), S. & Ferraro, R., Feb 2016, In : Journal of Service Research. 19, 1, p. 3-21 19 p.

    Research output: Contribution to journalArticleScientificpeer-review

    61 Citations (Scopus)

    Prizes

    Best Reviewer of the Year 2017 – Journal of Service Theory and Practice

    Kristina Wittkowski (Recipient), 2017

    Prize: Award or honor granted for a specific work

  • From Ownership to Usage/Access of Products Implications for Retailing

    Kristina Wittkowski (Recipient), Feb 2012

    Prize: Award or honor granted for a specific work

    Journal of Service Research - Best Article Finalist 2017

    Tobias Schaefers (Recipient), Kristina Wittkowski (Recipient), Sabine Benoit (nee Moeller) (Recipient) & Rosellina Ferraro (Recipient), Jun 2017

    Prize: Invitation or ranking in competition

  • Activities

    • 4 Reviewer of scientific journal
    • 2 Membership of an editorial board
    • 1 Hosting a visitor

    Journal of Marketing Management (Journal)

    Kristina Wittkowski (Reviewer)
    2019

    Activity: Publication peer-review and editorial work typesReviewer of scientific journal

    Journal of Business Research (Journal)

    Kristina Wittkowski (Editorial board member)
    1 Mar 2017

    Activity: Publication peer-review and editorial work typesMembership of an editorial board

    Xueming Luo

    Kristina Wittkowski (Host)
    25 Jun 201630 Jun 2016

    Activity: Hosting a visitor typesHosting a visitor

    JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (Journal)

    Kristina Wittkowski (Reviewer)
    2016

    Activity: Publication peer-review and editorial work typesReviewer of scientific journal

    Journal of Service Theory and Practice (Journal)

    Kristina Wittkowski (Editorial board member)
    2015 → …

    Activity: Publication peer-review and editorial work typesMembership of an editorial board