Kristiina Herold

  • Ekonominaukio 1

20152018

Research output per year

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Personal profile

Education/Academic qualification

Doctor of Science (Economics and Business Administration), Lappeenrannan teknillinen yliopisto

Award Date: 18 Dec 2015

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Research Output

Facts or Opinions: Which Make a Difference? Word-of-Mouth and Attitude Change in a High-Involvement Service Context

Herold, K., Sipilä, J., Tarkiainen, A. & Sundqvist, S., 2 Oct 2018, In : SERVICES MARKETING QUARTERLY. 39, 4, p. 261-276 16 p.

Research output: Contribution to journalArticleScientificpeer-review

  • How service values influence the processing of word-of-mouth in the evaluation of credence beliefs

    Herold, K., Sipilä, J., Tarkiainen, A. & Sundqvist, S., 2017, In : JOURNAL OF MARKETING FOR HIGHER EDUCATION. 27, 1, p. 59-76

    Research output: Contribution to journalArticleScientificpeer-review

  • 1 Citation (Scopus)

    The influence of word-of-mouth on attitudinal ambivalence during the higher education decision-making process

    Sipilä, J., Herold, K., Tarkiainen, A. & Sundqvist, S., 1 Nov 2017, In : Journal of Business Research. 80, p. 176-187 12 p.

    Research output: Contribution to journalArticleScientificpeer-review

  • 6 Citations (Scopus)

    How the source of word-of-mouth influences information processing in the formation of brand attitudes

    Herold, K., Tarkiainen, A. & Sundqvist, S., 2 Jan 2016, In : JOURNAL OF MARKETING FOR HIGHER EDUCATION. 26, 1, p. 64-85 22 p.

    Research output: Contribution to journalArticleScientificpeer-review

  • 10 Citations (Scopus)

    Projects

    The social processes of organizational secrecy: dynamics, structures and performance

    Herold, K.

    01/09/201831/08/2021

    Project: Academy of Finland: Other research funding

    Organizing for Digitalization: New Data, New Skills, and New Processes

    Herold, K., Kajanto, M., Österman, R. & Schildt, H.

    01/01/201508/05/2017

    Project: Business Finland: Other research funding

    Press / Media

    Word-of-mouth affects the choice of university

    Kristiina Herold

    06/11/2015

    1 item of Media coverage

    Press/Media: Media appearance