20102019

Research output per year

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Research Output

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2012

eReading advertising as a part of integrated marketing communications - an advertiser's perspective

Kännö, H., Lindholm, J., Sihvonen, A., Huhtala, J-P. & Leminen, S., 2012, eReading advertising and value creation best practices - Outlook 2010-2011. Leminen, S. & Huhtala, J-P. (eds.). Vantaa: LAUREA AMMATTIKORKEAKOULU, p. 58-64

Research output: Chapter in Book/Report/Conference proceedingChapterScientific

The business model servitization process from traditional to digital

Hirvonen, A., Sihvonen, A. & Huhtala, J-P., 2012, eReading advertising and value creation best practices - Outlook 2010-2011. Leminen, S. & Huhtala, J-P. (eds.). Vantaa: LAUREA AMMATTIKORKEAKOULU, p. 16-20

Research output: Chapter in Book/Report/Conference proceedingChapterScientific

The role of learning in eReading service development

Huhtala, J-P. & Sihvonen, A., 2012, eReading advertising and value creation best practices - Outlook 2010-2011. Leminen, S. & Huhtala, J-P. (eds.). Vantaa: LAUREA AMMATTIKORKEAKOULU, p. 21-26

Research output: Chapter in Book/Report/Conference proceedingChapterScientific

2011

Business model cases in the digital landscape

Huhtala, J-P., Tölö, M., Siuruainen, R., Rajahonka, M. & Leminen, S., 2011, eReading services, business models and concepts in media industry. Leminen, S. & Salo, J. (eds.). Vantaa: LAUREA AMMATTIKORKEAKOULU, p. 76-135

Research output: Chapter in Book/Report/Conference proceedingChapterScientific

Business models in the digital landscape

Huhtala, J-P., Tölö, M., Penttinen, E., Rajahonka, M. & Leminen, S., 2011, eReading services, business models and concepts in media industry. Leminen, S. & Salo, J. (eds.). Vantaa: LAUREA AMMATTIKORKEAKOULU, p. 40-68

Research output: Chapter in Book/Report/Conference proceedingChapterScientific

Current state of media industry analysis in Finland

Leminen, S., Huhtala, J-P. & Tölö, M., 2011, eReading services, business models and concepts in media industry. Leminen, S. & Salo, J. (eds.). Vantaa: LAUREA AMMATTIKORKEAKOULU, p. 69-75

Research output: Chapter in Book/Report/Conference proceedingChapterScientific

Recommendations and managerial implications for the media industry

Leminen, S., Huhtala, J-P., Rajahonka, M., Siuruainen, R. & Tölö, M., 2011, eReading services, business models and concepts in media industry. Leminen, S. & Salo, J. (eds.). Vantaa: LAUREA AMMATTIKORKEAKOULU, p. 138-151

Research output: Chapter in Book/Report/Conference proceedingChapterScientific