Research output per year
Research output per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Kauppatieteiden tohtorin tutkinto, Markkinointi, Aalto-yliopisto
Award Date: 24 Nov 2017
Kauppatieteiden maisteri, Markkinointi, Aalto-yliopisto, Kauppakorkeakoulu
Award Date: 27 May 2011
Kauppatieteiden kandidaatti, Markkinointi, Aalto-yliopisto, Kauppakorkeakoulu
Award Date: 15 Jun 2010
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Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Is this company a lead customer? Estimating stages of B2B buying journey
Marvasti, N. B., Huhtala, J-P., Yousefi, Z. R., Vaniala, I., Upreti, B., Malo, P., Kaski, S. & Tikkanen, H., Aug 2021, In: Industrial Marketing Management. 97, p. 126-133 8 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile1 Citation (Scopus)131 Downloads (Pure) -
Online content match-making in B2B markets: Application of neural content modeling
Upreti, B. R., Huhtala, J-P., Tikkanen, H., Malo, P., Marvasti, N., Kaski, S., Vaniala, I. & Mattila, P., 12 Jan 2021, In: Industrial Marketing Management. 93, p. 32-40 9 p.Research output: Contribution to journal › Article › Scientific › peer-review
4 Citations (Scopus) -
Suuryritystutkimus 2021
Mattila, P., Tikkanen, H., Huhtala, J-P. & Vaniala, I., 2021Research output: Other contribution › Professional
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Suuryritystutkimus 2020
Mattila, P., Tikkanen, H., Huhtala, J-P. & Vaniala, I., 2020Research output: Other contribution › Professional
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Is the potential B2B buyer interested or ready to buy? Estimating the stage of the B2B buying behavior
Barzegar Marvasti, N., Huhtala, J-P., Rezaei Yousefi, Z., Upreti, B., Malo, P., Kaski, S. & Tikkanen, H., Aug 2019.Research output: Contribution to conference › Abstract › Scientific › peer-review
Projects
- 2 Finished
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AIBCX: AI, Brands and Customer Experience
Huhtala, J., Luoma, J. & Vaniala, I.
18/03/2019 → 18/09/2019
Project: Business Finland: Other research funding
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Activities
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B2BAI
Juho-Petteri Huhtala (Speaker), Henrikki Tikkanen (Speaker) & Iiro Vaniala (Speaker)
2 Sep 2017 → 10 Sep 2017Activity: Talk or presentation types › Conference presentation
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Strategic Management Society Annual International Conference
Juho-Petteri Huhtala (Participant)
16 Sep 2016 → 23 Sep 2016Activity: Participating in or organising an event types › Participant of a conference, workshop, session or tutorial
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EURAM
Juho-Petteri Huhtala (Visiting researcher)
31 May 2016 → 5 Jun 2016Activity: Visiting an external institution types › Visit abroad
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AoM
Juho-Petteri Huhtala (Visiting researcher)
2 Aug 2016 → 11 Aug 2016Activity: Visiting an external institution types › Visit abroad
Press / Media
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Tätä on markkinointityö tulevaisuudessa: toimistot valtaavat Mood & Empathy Manager, Head of Bot Creative ja Machine & People Ethics Manager
13/04/2022
1 item of Media coverage
Press/Media: Media appearance
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Study: Annual card boosts visits to Finnish museums by one third
01/11/2019
1 item of Media coverage
Press/Media: Media appearance
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Culture vultures: Museokortti triples the cardholder’s museum visits
30/10/2019
1 item of Media coverage
Press/Media: Media appearance