• Ekonominaukio 1 02150 Espoo, Finland

1993 …2020

Research output per year

If you made any changes in Pure these will be visible here soon.

Research Output

2020

Brand co-creation in multichannel media environments: A narrative approach

Bange, S., Moisander, J. & Järventie-Thesleff, R., 2 Apr 2020, In : JOURNAL OF MEDIA BUSINESS STUDIES. 17, 1, p. 69–86

Research output: Contribution to journalArticleScientificpeer-review

Interpretive marketing research: Using ethnography in strategic market development

Moisander, J., Närvänen, E. & Valtonen, A., 20 May 2020, Marketing Management: A Cultural Perspective. Ozcaglar–Toulouse, N., Visconti, L. V. & Peñaloza, L. (eds.). 2 ed. London: Routledge, p. 237-253 17 p.

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

2019

Reflections on the marketization of arts in neoliberal capitalism

Eräranta, K., Moisander, J. & Penttilä, V., 10 Dec 2019, Museum Marketization: Cultural Institutions in the Neoliberal Era. Ekström, K. (ed.). 1st ed. London: Routledge, p. 19-33 15 p.

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

2018

Consumers as legitimating agents: How consumer-citizens challenge marketer legitimacy on social media

Lillqvist, E., Moisander, J. & Firat, A. F., 6 Feb 2018, In : INTERNATIONAL JOURNAL OF CONSUMER STUDIES. 42, 2, p. 197-204

Research output: Contribution to journalArticleScientificpeer-review

Open Access
2 Citations (Scopus)

Emotions as Discursive Resources for Theorizing Institutional Change

Hirsto, H., Fahy, K. & Moisander, J., 9 Jul 2018.

Research output: Contribution to conferencePaperScientificpeer-review

Mechanisms of biopower and neoliberal governmentality in precarious work : Mobilizing the dependent self-employed as independent business owners

Moisander, J., Groß, C. & Eräranta, K., 14 Feb 2018, In : Human Relations. 71, 3, p. 375–398 24 p.

Research output: Contribution to journalArticleScientificpeer-review

13 Citations (Scopus)

Space as a Mechanism of Organizational Control in Collaborative Work Settings

Kuismin, A. & Moisander, J., 9 Jul 2018.

Research output: Contribution to conferencePaperScientificpeer-review

2017

Manifestations of Neoliberal Governmentality in Contemporary Work and Employment Relations.

Moisander, J., Groß, C. & Eräranta, K., 30 Nov 2017, Academy of Management Proceedings. Academy of Management (AOM), (Academy of Management Proceedings; vol. 2017, no. 1).

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Morality of Tax Avoidance as a Question of Sociopolitical Legitimacy and CSR

Eräranta, K., Moisander, J. & Penttilä, V., 30 Nov 2017, Academy of Management Proceedings. Academy of Management (AOM), (Academy of Management Proceedings; vol. 2016, no. 1).

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Why art matters

Moisander, J., 2017, 1 p. Aalto University.

Research output: Other contributionScientific

2016

Constructing Legitimacy in Interaction: How Consumers Evaluate Organizations on Social Media

Lillqvist, E. & Moisander, J., 2016, Academy of Management Proceedings. Academy of Management (AOM), (Academy of Management Proceedings; vol. 2016, no. 1).

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Emotions in Institutional Work: A Discursive Perspective

Moisander, J. K., Hirsto, H. & Fahy, K. M., 1 Jul 2016, In : Organization Studies. 37, 7, p. 963-990 28 p.

Research output: Contribution to journalArticleScientificpeer-review

41 Citations (Scopus)

Gendering Theory in Marketing and Consumer Research

Arsel, Z., Eräranta, K. & Moisander, J., 12 Dec 2016, London. 198 p.

Research output: Book/ReportAnthologyScientificpeer-review

2015

Developing markets? Understanding the role of markets and development at the intersection of macromarketing and transformative consumer research (TCR)

Figueiredo, B., Chelekis, J., DeBerry-Spence, B., Firat, A. F., Ger, G., Godefroit-Winkel, D., Kravets, O., Moisander, J., Nuttavuthisit, K., Penaloza, L. & Tadajewski, M., 2015, In : JOURNAL OF MACROMARKETING. 35, 2, p. 257-271

Research output: Contribution to journalArticleScientificpeer-review

12 Citations (Scopus)

Introduction: Theorising gender and gendering theory in marketing and consumer research

Arsel, Z., Eräranta, K. & Moisander, J., 2015, In : Journal of Marketing Management. 31, 15-16, p. 1553-1558

Research output: Contribution to journalArticleScientific

12 Citations (Scopus)

Moving consumption

Brembeck, H., Cochoy, F. & Moisander, J., Jan 2015, In : Consumption Markets and Culture. 18, 1

Research output: Contribution to journalSpecial issueScientificpeer-review

17 Citations (Scopus)

Paradoxes of strategic renewal in traditional print-oriented media firms

Horst, S-O. & Moisander, J., 2015, In : JMM INTERNATIONAL JOURNAL ON MEDIA MANAGEMENT. 17, 3, p. 157-174

Research output: Contribution to journalArticleScientificpeer-review

11 Citations (Scopus)

Rhetorical construction of narcissistic CSR orientation

Iivonen, K. & Moisander, J., 2015, In : Journal of Business Ethics. 131, 3, p. 649-664

Research output: Contribution to journalArticleScientificpeer-review

14 Citations (Scopus)

Strategic communication during change

Järventie-Thesleff, R., Moisander, J. & Villi, M., 2015, The Routledge handbook of strategic communication. Holtzhausen, D. & Zerfass, A. (eds.). London, p. 533-544

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Strateginen johtaminen ja strategiatyö mediayhtiöissä

Moisander, J., Laine, P-M. & Järventie-Thesleff, R., 2015, Mediajohtaminen : Näkökulmia uudistuvaan media-alaan. Malmelin, N. & Villi, M. (eds.). Helsinki: GAUDEAMUS, p. 115-131

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Theorising gender and gendering theory in marketing and consumer research

Arsel, Z., Eräranta, K. & Moisander, J., 2015, In : Journal of Marketing Management. 31, 15-16

Research output: Contribution to journalSpecial issueScientificpeer-review

2014

(Re)constructing economic citizenship in a welfare state - intersections of gender and class

Hirsto, H., Katila, S. & Moisander, J., 2014, In : Equality, Diversity and Inclusion. 33, 2, p. 122-139

Research output: Contribution to journalArticleScientificpeer-review

2 Citations (Scopus)

Brands and branding in media management - toward a research agenda

Malmelin, N. & Moisander, J., 2014, In : JMM INTERNATIONAL JOURNAL ON MEDIA MANAGEMENT. 16, 1, p. 9-25

Research output: Contribution to journalArticleScientificpeer-review

28 Citations (Scopus)

Different games, different rules: Making sense of business and society in the media

Hirsto, H. & Moisander, J., 2014, Limits to globalization: National borders still matter. Tainio, R., Mäkinen, J., Meriläinen, S. & Laihonen, M. (eds.). Copenhagen: COPENHAGEN BUSINESS SCHOOL PRESS, p. 200-218

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Serial and comparative analysis of innovation policy change

Niinikoski, M-L. & Moisander, J., 2014, In : Technological Forecasting and Social Change. 85, p. 69-80

Research output: Contribution to journalArticleScientificpeer-review

8 Citations (Scopus)

The discourses of marketing and development: towards 'critical transformative marketing research'

Tadajewski, M., Chelekis, J., DeBerry-Spence, B., Figueiredo, B., Kravets, O., Nuttavuthisit, K., Peñaloza, L. & Moisander, J., 2014, In : Journal of Marketing Management. 30, 17-18, p. 1728-1771

Research output: Contribution to journalArticleScientificpeer-review

27 Citations (Scopus)
32 Citations (Scopus)
2013

Consumer workers as immaterial labour in the converging media markets: three value-creation practices

Moisander, J., Könkkölä, S. & Laine, P-M., 2013, In : INTERNATIONAL JOURNAL OF CONSUMER STUDIES. 37, 2, p. 222-227

Research output: Contribution to journalArticleScientificpeer-review

7 Citations (Scopus)
2012

Discursive confusion over sustainable consumption: a discursive perspective on the perplexity of marketplace knowledge

Markkula, A. & Moisander, J., 2012, In : Journal of Consumer Policy. 35, 1, p. 105-125

Research output: Contribution to journalArticleScientificpeer-review

51 Citations (Scopus)

Enabling or restricting ethical conduct? A Foucauldian perspective on values-based ethics programs

Groß, C., Moisander, J. & Heijden, B. V. D., Jul 2012.

Research output: Contribution to conferencePaperScientificpeer-review

"Great Sleep" as a form of hedonic consumption

Valtonen, A. & Moisander, J., 2012, In : Advances in Consumer Research. 40, p. 436-441

Research output: Contribution to journalArticleScientificpeer-review

2 Citations (Scopus)

Interpretive research in marketing

Moisander, J. & Valtonen, A., 2012, Marketing management: a cultural perspective. Peñaloza, L., Toulouse, N. & Visconti, L. M. (eds.). New York: Routledge, p. 246-260

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Social curation in consumer communities

Villi, M., Moisander, J. & Joy, A., 2012, In : Advances in Consumer Research. 40, p. 490-495

Research output: Contribution to journalArticleScientificpeer-review

2011

A multi-stakeholder perspective on creating and managing strategies for sustainable marketing

Garcia-Rosell, J-C., Moisander, J. & Fahy, K., 2011, Readings and cases in sustainable marketing: a strategic approach to social responsibility. D´Souza, C., Taghian, M. & Polonsky, M. (eds.). Prahran, p. 200-216

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Cynical identity projects as consumer resistance - the scrooge as a social critic?

Mikkonen, I., Moisander, J. & Firat, A. F., 2011, In : Consumption Markets and Culture. 14, 1, p. 99-116

Research output: Contribution to journalArticleScientificpeer-review

22 Citations (Scopus)

Organizational dynamics and complexities of corporate brand building - a practice perspective

Järventie-Thesleff, R., Moisander, J. & Laine, P-M., 2011, In : Scandinavian Journal of Management. 27, 2, p. 196-204

Research output: Contribution to journalArticleScientificpeer-review

38 Citations (Scopus)

Psychological regimes of truth and father identity: challenges for work/life integration

Eräranta, K. & Moisander, J., 2011, In : Organization Studies. 32, 4, p. 509-526

Research output: Contribution to journalArticleScientificpeer-review

36 Citations (Scopus)
2010

Co-creating an implementation narrative on corporate branding in a streamof sense-making activities a practice perspective

Järventie-Thesleff, R. & Moisander, J., 2010, Annual Meeting of the Academy of Management (AOM), Montréal, Canada, August 6-10, 2010. Academy of Management (AOM)

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Construction of consumer choice in the market: Challenges for environmental policy

Moisander, J., Markkula, A. & Eräranta, K., 1 Jan 2010, In : INTERNATIONAL JOURNAL OF CONSUMER STUDIES. 34, 1, p. 73-79 7 p.

Research output: Contribution to journalArticleScientificpeer-review

36 Citations (Scopus)

Construction of consumer choice in the market: challengesfor environmental policy

Moisander, J., Markkula, A. & Eräranta, K., 2010, In : INTERNATIONAL JOURNAL OF CONSUMER STUDIES. 34, 1, p. 73-79

Research output: Contribution to journalArticleScientificpeer-review

Doing sensory ethnography in consumer research

Valtonen, A., Markuksela, V. & Moisander, J., 2010, In : INTERNATIONAL JOURNAL OF CONSUMER STUDIES. 34, 4, p. 375-380

Research output: Contribution to journalArticleScientificpeer-review

41 Citations (Scopus)

Local-global consumption

Moisander, J., Rokka, J. & Valtonen, A., 2010, Consumer behaviour : A Nordic perspective. Ekström, K. M. (ed.). Lund, p. 75-95

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

2009

Environmental dialogue in online communities: Negotiating ecological citizenship among global travellers

Rokka, J. & Moisander, J., 1 Jan 2009, In : INTERNATIONAL JOURNAL OF CONSUMER STUDIES. 33, 2, p. 199-205 7 p.

Research output: Contribution to journalArticleScientificpeer-review

46 Citations (Scopus)

Environmental dialogue in online communities: negotiatingecological citizenship among global travellers

Rokka, J. & Moisander, J., 2009, In : INTERNATIONAL JOURNAL OF CONSUMER STUDIES. 33, 2, p. 199-205

Research output: Contribution to journalArticleScientificpeer-review

Exploring the Edges of Theory-PracticeGap: Epistemic Cultures in Strategy-ToolDevelopment and Use

Moisander, J. & Stenfors, S., 2009, In : Organization. 16, 2, p. 227-247

Research output: Contribution to journalArticleScientificpeer-review

43 Citations (Scopus)

From CCT to CCC: building consumer culture community

Moisander, J., Penaloza, L. & Valtonen, A., 2009, Explorations in consumer culture theory. Sherry, J. F. & Fischer, E. (eds.). Abingdon: Routledge, p. 7-33

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

31 Citations (Scopus)

Kuluttaja ja messujen merkitys: etnografinen tarkastelu venemessuista

Ahola, E-K., Moisander, J. & Virkkula, S., 2009, In : KULUTUSTUTKIMUS.NYT. 2

Research output: Contribution to journalArticleScientificpeer-review

Narratives of Self and Relatedness in Eco-communes: Resistance against normalized individualization and the nuclear family

Eräranta, K., Moisander, J. & Pesonen, S., 2009, In : EUROPEAN SOCIETIES. 11, 3, p. 347-367

Research output: Contribution to journalArticleScientificpeer-review

11 Citations (Scopus)

Personal interviews in cultural consumer research post-structuralist challenges

Moisander, J., Valtonen, A. & Hirsto, H., 2009, In : Consumption Markets and Culture. 12, 4, p. 329-348

Research output: Contribution to journalArticleScientificpeer-review

Practice Theory Approach to Strategic Marketing: Unpacking Paradoxes of Strategy Work

Järvensivu, P., Moisander, J., Stenfors, S. & Tikkanen, H., 2009, 29th Strategic Management Conference, Washington DC, US, October 11-14, 2009.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review