Dr. Johanna Moisander

Professor

Research outputs

  1. 2019
  2. E-pub ahead of print

    Brand co-creation in multichannel media environments: a narrative approach

    Bange, S., Moisander, J. & Järventie-Thesleff, R., 1 Apr 2019, In : JOURNAL OF MEDIA BUSINESS STUDIES. p. 1-18

    Research output: Contribution to journalArticleScientificpeer-review

  3. 2018
  4. Published

    Emotions as Discursive Resources for Theorizing Institutional Change

    Hirsto, H., Fahy, K. & Moisander, J., 9 Jul 2018.

    Research output: Contribution to conferencePaperScientificpeer-review

  5. Published

    Space as a Mechanism of Organizational Control in Collaborative Work Settings

    Kuismin, A. & Moisander, J., 9 Jul 2018.

    Research output: Contribution to conferencePaperScientificpeer-review

  6. Published

    Mechanisms of biopower and neoliberal governmentality in precarious work : Mobilizing the dependent self-employed as independent business owners

    Moisander, J., Groß, C. & Eräranta, K., 14 Feb 2018, In : Human Relations. 71, 3, p. 375–398 24 p.

    Research output: Contribution to journalArticleScientificpeer-review

  7. Published

    Consumers as legitimating agents: How consumer-citizens challenge marketer legitimacy on social media

    Lillqvist, E., Moisander, J. & Firat, A. F., 6 Feb 2018, In : INTERNATIONAL JOURNAL OF CONSUMER STUDIES. 42, 2, p. 197-204

    Research output: Contribution to journalArticleScientificpeer-review

  8. 2017
  9. Published

    Manifestations of Neoliberal Governmentality in Contemporary Work and Employment Relations.

    Moisander, J., Groß, C. & Eräranta, K., 30 Nov 2017, Academy of Management Proceedings. Academy of Management (AOM), (Academy of Management Proceedings; vol. 2017, no. 1). (Academy of Management Proceedings).

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

  10. Published

    Morality of Tax Avoidance as a Question of Sociopolitical Legitimacy and CSR

    Eräranta, K., Moisander, J. & Penttilä, V., 30 Nov 2017, Academy of Management Proceedings. Academy of Management (AOM), (Academy of Management Proceedings; vol. 2016, no. 1). (Academy of Management Proceedings).

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

  11. Published

    Why art matters

    Moisander, J., 2017, 1 p. Aalto University.

    Research output: Other contributionScientific

  12. 2016
  13. Published

    Gendering Theory in Marketing and Consumer Research

    Arsel, Z., Eräranta, K. & Moisander, J., 12 Dec 2016, London. 198 p.

    Research output: Book/ReportAnthologyScientificpeer-review

  14. Published

    Emotions in Institutional Work: A Discursive Perspective

    Moisander, J. K., Hirsto, H. & Fahy, K. M., 1 Jul 2016, In : Organization Studies. 37, 7, p. 963-990 28 p.

    Research output: Contribution to journalArticleScientificpeer-review

  15. Published

    Constructing Legitimacy in Interaction: How Consumers Evaluate Organizations on Social Media

    Lillqvist, E. & Moisander, J., 2016, Academy of Management Proceedings. Academy of Management (AOM), (Academy of Management Proceedings; vol. 2016, no. 1).

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

  16. 2015
  17. Published

    Moving consumption

    Brembeck, H., Cochoy, F. & Moisander, J., Jan 2015, In : Consumption Markets and Culture. 18, 1

    Research output: Contribution to journalSpecial issueScientificpeer-review

  18. Published

    Developing markets? Understanding the role of markets and development at the intersection of macromarketing and transformative consumer research (TCR)

    Figueiredo, B., Chelekis, J., DeBerry-Spence, B., Firat, A. F., Ger, G., Godefroit-Winkel, D., Kravets, O., Moisander, J., Nuttavuthisit, K., Penaloza, L. & 1 othersTadajewski, M., 2015, In : JOURNAL OF MACROMARKETING. 35, 2, p. 257-271

    Research output: Contribution to journalArticleScientificpeer-review

  19. Published

    Introduction: Theorising gender and gendering theory in marketing and consumer research

    Arsel, Z., Eräranta, K. & Moisander, J., 2015, In : Journal of Marketing Management. 31, 15-16, p. 1553-1558

    Research output: Contribution to journalArticleScientific

  20. Published

    Paradoxes of strategic renewal in traditional print-oriented media firms

    Horst, S-O. & Moisander, J., 2015, In : JMM INTERNATIONAL JOURNAL ON MEDIA MANAGEMENT. 17, 3, p. 157-174

    Research output: Contribution to journalArticleScientificpeer-review

  21. Published

    Rhetorical construction of narcissistic CSR orientation

    Iivonen, K. & Moisander, J., 2015, In : Journal of Business Ethics. 131, 3, p. 649-664

    Research output: Contribution to journalArticleScientificpeer-review

  22. Published

    Strategic communication during change

    Järventie-Thesleff, R., Moisander, J. & Villi, M., 2015, The Routledge handbook of strategic communication. Holtzhausen, D. & Zerfass, A. (eds.). London, p. 533-544

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

  23. Published

    Strateginen johtaminen ja strategiatyö mediayhtiöissä

    Moisander, J., Laine, P-M. & Järventie-Thesleff, R., 2015, Mediajohtaminen : Näkökulmia uudistuvaan media-alaan. Malmelin, N. & Villi, M. (eds.). Helsinki, p. 115-131

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

  24. Published

    Theorising gender and gendering theory in marketing and consumer research

    Arsel, Z., Eräranta, K. & Moisander, J., 2015, In : Journal of Marketing Management. 31, 15-16

    Research output: Contribution to journalSpecial issueScientificpeer-review

  25. 2014
  26. Published

    Brands and branding in media management - toward a research agenda

    Malmelin, N. & Moisander, J., 2014, In : JMM INTERNATIONAL JOURNAL ON MEDIA MANAGEMENT. 16, 1, p. 9-25

    Research output: Contribution to journalArticleScientificpeer-review

  27. Published

    Different games, different rules: Making sense of business and society in the media

    Hirsto, H. & Moisander, J., 2014, Limits to globalization: National borders still matter. Tainio, R., Mäkinen, J., Meriläinen, S. & Laihonen, M. (eds.). Copenhagen, p. 200-218

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

  28. Published

    (Re)constructing economic citizenship in a welfare state - intersections of gender and class

    Hirsto, H., Katila, S. & Moisander, J., 2014, In : Equality, Diversity and Inclusion. 33, 2, p. 122-139

    Research output: Contribution to journalArticleScientificpeer-review

  29. Published

    Serial and comparative analysis of innovation policy change

    Niinikoski, M-L. & Moisander, J., 2014, In : Technological Forecasting and Social Change. 85, p. 69-80

    Research output: Contribution to journalArticleScientificpeer-review

  30. Published

    The discourses of marketing and development: towards 'critical transformative marketing research'

    Tadajewski, M., Chelekis, J., DeBerry-Spence, B., Figueiredo, B., Kravets, O., Nuttavuthisit, K., Peñaloza, L. & Moisander, J., 2014, In : Journal of Marketing Management. 30, 17-18, p. 1728-1771

    Research output: Contribution to journalArticleScientificpeer-review

  31. Published
  32. 2013
  33. Published

    Consumer workers as immaterial labour in the converging media markets: three value-creation practices

    Moisander, J., Könkkölä, S. & Laine, P-M., 2013, In : INTERNATIONAL JOURNAL OF CONSUMER STUDIES. 37, 2, p. 222-227

    Research output: Contribution to journalArticleScientificpeer-review

  34. 2012
  35. Published

    Enabling or restricting ethical conduct? A Foucauldian perspective on values-based ethics programs

    Groß, C., Moisander, J. & Heijden, B. V. D., Jul 2012.

    Research output: Contribution to conferencePaperScientificpeer-review

  36. Published

    Discursive confusion over sustainable consumption: a discursive perspective on the perplexity of marketplace knowledge

    Markkula, A. & Moisander, J., 2012, In : Journal of Consumer Policy. 35, 1, p. 105-125

    Research output: Contribution to journalArticleScientificpeer-review

  37. Published

    "Great Sleep" as a form of hedonic consumption

    Valtonen, A. & Moisander, J., 2012, In : Advances in Consumer Research. 40, p. 436-441

    Research output: Contribution to journalArticleScientificpeer-review

  38. Published

    Interpretive research in marketing

    Moisander, J. & Valtonen, A., 2012, Marketing management: a cultural perspective. Peñaloza, L., Toulouse, N. & Visconti, L. M. (eds.). New York: Routledge, p. 246-260

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

  39. Published

    Social curation in consumer communities

    Villi, M., Moisander, J. & Joy, A., 2012, In : Advances in Consumer Research. 40, p. 490-495

    Research output: Contribution to journalArticleScientificpeer-review

  40. 2011
  41. Published

    A multi-stakeholder perspective on creating and managing strategies for sustainable marketing

    Garcia-Rosell, J-C., Moisander, J. & Fahy, K., 2011, Readings and cases in sustainable marketing: a strategic approach to social responsibility. D´Souza, C., Taghian, M. & Polonsky, M. (eds.). Prahran, p. 200-216

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

  42. Published

    Cynical identity projects as consumer resistance - the scrooge as a social critic?

    Mikkonen, I., Moisander, J. & Firat, A. F., 2011, In : Consumption Markets and Culture. 14, 1, p. 99-116

    Research output: Contribution to journalArticleScientificpeer-review

  43. Published

    Organizational dynamics and complexities of corporate brand building - a practice perspective

    Järventie-Thesleff, R., Moisander, J. & Laine, P-M., 2011, In : Scandinavian Journal of Management. 27, 2, p. 196-204

    Research output: Contribution to journalArticleScientificpeer-review

  44. Published

    Psychological regimes of truth and father identity: challenges for work/life integration

    Eräranta, K. & Moisander, J., 2011, In : Organization Studies. 32, 4, p. 509-526

    Research output: Contribution to journalArticleScientificpeer-review

  45. 2010
  46. Published

    Co-creating an implementation narrative on corporate branding in a streamof sense-making activities a practice perspective

    Järventie-Thesleff, R. & Moisander, J., 2010, Annual Meeting of the Academy of Management (AOM), Montréal, Canada, August 6-10, 2010. Academy of Management (AOM)

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

  47. Published

    Construction of consumer choice in the market: challengesfor environmental policy

    Moisander, J., Markkula, A. & Eräranta, K., 2010, In : INTERNATIONAL JOURNAL OF CONSUMER STUDIES. 34, 1, p. 73-79

    Research output: Contribution to journalArticleScientificpeer-review

  48. Published

    Doing sensory ethnography in consumer research

    Valtonen, A., Markuksela, V. & Moisander, J., 2010, In : INTERNATIONAL JOURNAL OF CONSUMER STUDIES. 34, 4, p. 375-380

    Research output: Contribution to journalArticleScientificpeer-review

  49. Published

    Local-global consumption

    Moisander, J., Rokka, J. & Valtonen, A., 2010, Consumer behaviour : A Nordic perspective. Ekström, K. M. (ed.). Lund, p. 75-95

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

  50. 2009
  51. Published

    Environmental dialogue in online communities: negotiatingecological citizenship among global travellers

    Rokka, J. & Moisander, J., 2009, In : INTERNATIONAL JOURNAL OF CONSUMER STUDIES. 33, 2, p. 199-205

    Research output: Contribution to journalArticleScientificpeer-review

  52. Published

    Exploring the Edges of Theory-PracticeGap: Epistemic Cultures in Strategy-ToolDevelopment and Use

    Moisander, J. & Stenfors, S., 2009, In : Organization. 16, 2, p. 227-247

    Research output: Contribution to journalArticleScientificpeer-review

  53. Published

    From CCT to CCC: building consumer culture community

    Moisander, J., Penaloza, L. & Valtonen, A., 2009, Explorations in consumer culture theory. Sherry, J. F. & Fischer, E. (eds.). Abingdon: Routledge, p. 7-33

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

  54. Published

    Kuluttaja ja messujen merkitys: etnografinen tarkastelu venemessuista

    Ahola, E-K., Moisander, J. & Virkkula, S., 2009, In : KULUTUSTUTKIMUS.NYT. 2

    Research output: Contribution to journalArticleScientificpeer-review

  55. Published

    Narratives of Self and Relatedness in Eco-communes: Resistance against normalized individualization and the nuclear family

    Eräranta, K., Moisander, J. & Pesonen, S., 2009, In : EUROPEAN SOCIETIES. 11, 3, p. 347-367

    Research output: Contribution to journalArticleScientificpeer-review

  56. Published

    Personal interviews in cultural consumer research post-structuralist challenges

    Moisander, J., Valtonen, A. & Hirsto, H., 2009, In : Consumption Markets and Culture. 12, 4, p. 329-348

    Research output: Contribution to journalArticleScientificpeer-review

  57. Published

    Practice Theory Approach to Strategic Marketing: Unpacking Paradoxes of Strategy Work

    Järvensivu, P., Moisander, J., Stenfors, S. & Tikkanen, H., 2009, 29th Strategic Management Conference, Washington DC, US, October 11-14, 2009.

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

  58. 2008
  59. Published

    A Theory of Affective Self-Affinity: Definitions and Application to a Company and its Business

    Aspara, J., Olkkonen, R., Tikkanen, H., Moisander, J. & Parvinen, P., 2008, In : AMS REVIEW. 12, 3

    Research output: Contribution to journalArticleScientificpeer-review

  60. Published

    Consumer culture

    Hämäläinen, T. & Moisander, J., 2008, International encyclopedia of organization studies. Clegg, S. R. & Bailey, J. R. (eds.). Thousand Oaks, Calif., p. 262-265

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

  61. Published

    Forgotten Perspectives on Marketing

    Ahola, E-K., Moisander, J., Oksanen-Ylikoski, E., Valtonen, A. & Äyväri, A., 2008, Fishing with business nets - keeping thoughts on the horizon, Helsingin kauppakorkeakoulun julkaisuja B-90. Anttila, M. & Rajala, A. (eds.). Helsinki: Helsingin kauppakorkeakoulu, p. 104-125

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

  62. Published

    Messut kuluttajia osallistavan markkinakulttuurin fasilitaattorina: messukokemuksen rakentuminen Venemessuilla

    Virkkula, S., Ahola, E-K., Moisander, J., Aspara, J. & Tikkanen, H., 2008, Helsinki, (Helsingin kauppakorkeakoulun julkaisuja; no. B-99).

    Research output: Working paperProfessional

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