Research output per year
Research output per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
D.Sc. (Econ.), Marketing, School of Business
Award Date: 31 May 2013
Kauppatieteden maisteri, markkinointi, Helsingin kauppakorkeakoulu
Award Date: 30 May 2008
Kauppatieteiden kandidaatti, Helsingin kauppakorkeakoulu
Award Date: 15 Feb 2007
Fingerprint
Dive into the research topics where Johanna Frösén is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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The impact of Janus fit brand extensions on perceived brand innovativeness
Falana, W. O., Aspara, J. & Frösén, J., Jun 2024, In: Journal of Business Research. 179, p. 1-17 17 p., 114674.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile2 Citations (Scopus)43 Downloads (Pure) -
Analytical Capabilities and Firm Performance in Business Networks
Penttinen, V. & Frösén, J., 2023. 1 p.Research output: Contribution to conference › Abstract › Scientific › peer-review
Open Access -
Do not settle for simple assessment: the effects of marketing metric uses on market-sensing capability
Liang, X., Frösén, J. & Gao, Y., 5 May 2023, In: European Journal of Marketing. 57, 5, p. 1502-1530Research output: Contribution to journal › Article › Scientific › peer-review
1 Citation (Scopus) -
Marketing through the eyes of senior management: Insights from Fortune 500 reporting
Frösén, J. & Stewart, D. W., 2 Jan 2023, In: Journal of Marketing Theory and Practice. 31, 1, p. 75-96 22 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access1 Citation (Scopus) -
Shared analytical capabilities in business networks
Penttinen, V. & Frösén, J., 15 Sept 2022, In: Industrial Marketing Management. 106, p. 308-322Research output: Contribution to journal › Article › Scientific › peer-review
Open Access
Prizes
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Best Conference Track Paper Award
Penttinen, V. (Recipient) & Frösén, J. (Recipient), 22 Jul 2023
Prize: Award or honor granted for a specific work
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Data based marketing - Developing a strong analytical capability to support marketing decisions in SMEs
Frösen, J. (Recipient), 26 Nov 2020
Prize: Granted funding (public project funding)
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Reporting Marketing Performance: Exploring Practices of Leading Firms
Frösen, J. (Recipient), 14 Nov 2018
Prize: Granted funding (public project funding)
Activities
- 1 Position of trust in a society or network
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The Finnish doctoral program in business studies (KATAJA) (External organisation)
Frösen, J. (Member)
1 Jan 2020 → …Activity: Memberships (typically long-term positions of trust) › Position of trust in a society or network
Press/Media
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Suklaalevyillä isot hintaerot – edes ammattilainen ei erottanut Ylen testissä halpaa ja kallista levyä toisistaan
21/01/2025
1 item of Media coverage
Press/Media: Media appearance
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Hautajaistenkin jälkeen puhelimeen voi kilahtaa palautekysely – Aku Varamäki sai tarpeekseen
16/01/2025
1 item of Media coverage
Press/Media: Media appearance
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Dataa on, mutta osaammeko käyttää sitä? Asiantuntijat pohtivat suomalaisen asiakaskokemuksen tilaa
22/08/2024
1 item of Media coverage
Press/Media: Media appearance
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Iittala uudisti ikonisen ilmeensä täysin – kaikkien tuntema yksityiskohta poistuu tuotteista
06/02/2024
1 item of Media coverage
Press/Media: Media appearance