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Jaakko Autio

    20142020

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    • 2014

      Consumer value journey in pet-related services

      Autio, J., Kuismin, A., Autio, M. & Kylkilahti, E., 2014, Services Marketing in the New Economic and Social Landscape: AMA SERVSIG 2014 – International Service Research Conference Proceedings.

      Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

    • Consumer value journey with pet in multiple service touchpoints

      Autio, J., Kuismin, A., Autio, M., Syrjälä, H. & Kylkilahti, E., 2014, Proceedings of XXIV Annual RESER Conference 2014 – Services and New Societal Challenges: Innovation for Sustainable Growth and Welfare.

      Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

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