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Personal profile

Artistic and research interests

Dr. Eric Arnould is Visiting Professor of Marketing at the Aalto University Business School. He briefly held a social science Chair in the Danish Institute for Advanced Studies (DIAS) at University of Southern Denmark. He has been on faculty at four European universities and several in the US. He has pursued a career in applied social science since 1973, receiving a PhD in anthropology from the University of Arizona in 1982. Aalto University awarded him an honorary doctorate in 2016 that recognized his work in codifying the field of consumer culture theory and in bringing ethnography work into academic marketing research. Early ethnographic research in Benin in 1970 and in Niger in 1977-1980 inspired his approach to contemporary market mediated society.


Professor Arnould’s research on consumer culture, cultural marketing strategy, services marketing and marketing and development appears in over 90 articles and chapters in major social science and managerial periodicals and books. He has helped legitimize post positivist inquiry in marketing scholarship and codify consumer culture Current interests include sustainable business practice both in east Africa and Europe, sustainable consumption, collective consumer creativity, human branding, visual representations, and digital mobility. He is at work on a collective text on consumer culture theory.


Professor Arnould has benefited from teaching students at all levels in universities on four continents and mentoring doctoral students in a variety of capacities. In addition to his current posts, he has been on faculty at EMLYON, Lyon, France, University of Bath (UK), University of Wyoming, University of Arizona, University of Nebraska, University of South Florida, California State University, Long Beach, and University of Colorado at Denver.  He has taught also at Université Dauphine, ESCP and HEC in Paris. He has been a regular contributor to the Canon of Classics, a PhD seminar offered at University of Southern Denmark, focusing on disseminating core social science theory to doctoral candidates in marketing


His consulting work has produced reports on electrical energy, dryland and irrigated agriculture, natural resources management, qualitative research methods, and luxury management. He has benefited from grants and consulting opportunities from a number of public and private sector entities, such as the Marketing Science Institute, the United States Department of Agriculture, the US Agency for International Development, the United Nations Environmental Program, and CARE among others.



  • Marketing
  • Consumer Culture Theory
  • Sustainability
  • Strategy
  • Development
  • West Africa
  • agriculture
  • natural resources

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Research Output

Portable technology and multi-domain energy practices

Robinson, T. D. & Arnould, E., 1 Mar 2020, In : Marketing Theory. 20, 1, p. 3-22

Research output: Contribution to journalArticleScientificpeer-review

  • 2 Citations (Scopus)

    The handbag

    Rosenberg, L., Turunen, L. L. M., Järvelä, S-M. & Arnould, E., 4 May 2020, In : Consumption Markets and Culture. 8 p.

    Research output: Contribution to journalArticleScientificpeer-review

  • Consumer Culture Theory

    Arnould, E. & Thompson, C. J., 2019, Oxford Hanbook of Consumption. Wherry, F. & Woodward, I. (eds.).

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

  • Consumer Culture Theory: Development, Critique, Application and Prospects

    Arnould, E., Press, M., Salminen, E. & Tillotson, J. S., 24 Apr 2019, In : Foundations and Trends in Marketing. 12, 2, p. 80-166 87 p.

    Research output: Contribution to journalReview ArticleScientificpeer-review

  • Stress, affluence and sustainable consumption

    Arnould, E. J., 4 Mar 2019, In : Consumption Markets and Culture. 22, 2, p. 205-208 4 p.

    Research output: Contribution to journalBook/Film/Article reviewScientific


    • 5 Conference presentation
    • 3 Public or invited talk
    • 1 Membership of a scientific or program committee of a conference or seminar
    • 1 Membership of an editorial board

    Journal of Marketing Management (Journal)

    Eric Arnould (Reviewer)
    Jan 2020 → …

    Activity: Publication peer-review and editorial work typesMembership of an editorial board

    Annual Conference of the Association for Consumer Research

    Eric Arnould (Member)
    20 Oct 2019

    Activity: Participating in or organising an event typesMembership of a scientific or program committee of a conference or seminar

    Ontography and Sustainable Eco-conomic Relationships

    Eric Arnould (Speaker)
    10 May 2019

    Activity: Talk or presentation typesConference presentation

    Consumer Creativity: A Litterature Review and Novel Conceptualization

    Eric Arnould (Speaker), Gry Knudsen (Speaker), Mario Campana (Speaker), Katherine Duffy (Speaker)
    10 May 2019

    Activity: Talk or presentation typesConference presentation

    Brand Processes: Mediators and Representations

    Eric Arnould (Speaker), Andrea Hemetsberger (Contributor)
    5 Dec 2019

    Activity: Talk or presentation typesConference presentation