Research output per year
Research output per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Kauppatieteiden maisteri, Markkinoinnin koulutusohjelma, Aalto-yliopisto
Award Date: 26 Feb 2010
Kauppatieteiden kandidaatti, Markkinointi, Helsingin kauppakorkeakoulu
Award Date: 16 Jun 2008
Fingerprint
Dive into the research topics where Elina Koivisto is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
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Extending the luxury experience to social media – User-Generated Content co-creation in a branded event
Koivisto, E. & Mattila, P., Sept 2020, In: Journal of Business Research. 117, p. 570-578 9 p.Research output: Contribution to journal › Article › Scientific › peer-review
68 Citations (Scopus) -
Essays on value creation in experiential marketplaces
Koivisto, E., 2018, Aalto University. 199 p.Research output: Thesis › Doctoral Thesis › Collection of Articles
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International fashion trade shows as platforms for experiential branding
Koivisto, E. & Mattila, P., 3 Apr 2018, In: Journal of Global Fashion Marketing. 9, 2, p. 161-178 18 p.Research output: Contribution to journal › Article › Scientific › peer-review
7 Citations (Scopus) -
Refining the method to measure the intangible value of trade shows
Koivisto, E., Mattila, P. & Sirén, A., 2018, Global Marketing Conference. Global Alliance of Marketing & Managment Association (GAMMA), p. 1429-1435 (Global Marketing Conference).Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review
Open Access -
Co-creation of value for luxury brands–a consumer perspective and its implications
Koivisto, E., Mattila, P. & Korpela, E., 2017, p. 71-72.Research output: Contribution to conference › Abstract › Scientific › peer-review
Activities
- 5 Conference presentation
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Mastering the art of co-creating together at music festivals–a process model for customer experience management
Mattila, P. (Speaker), Koivisto, E. (Speaker) & Somppi, S. (Speaker)
Jul 2017 → …Activity: Talk or presentation types › Conference presentation
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Extending the luxury experience to social media–co-creation of brand identity in a branded exhibition
Mattila, P. (Speaker), Koivisto, E. (Speaker), Korpela, E. (Speaker) & Perjo, E. (Speaker)
Jul 2017 → …Activity: Talk or presentation types › Conference presentation
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Refining the method to measure the intangible value of trade shows
Mattila, P. (Speaker), Koivisto, E. (Speaker) & Sirén, A. (Speaker)
Dec 2017 → …Activity: Talk or presentation types › Conference presentation
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Co-creation of value for luxury brands–a consumer perspective and its implications
Mattila, P. (Speaker), Koivisto, E. (Speaker) & Korpela, E. (Speaker)
Jul 2017 → …Activity: Talk or presentation types › Conference presentation
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Fashion trade shows as platforms for corporate branding
Mattila, P. (Speaker), Koivisto, E. (Speaker), Cheng, H. (Speaker) & Engelvuori, K. (Speaker)
Jul 2017 → …Activity: Talk or presentation types › Conference presentation