Research output per year
Research output per year
Research output
- 2 Article
-
Co-creation of meaning as a prerequisite for market-focused strategic flexibility
Gylling, C., Elliott, R. & Toivonen, M., 2012, In: European Journal of Marketing. 46, 10, p. 1283-1301Research output: Contribution to journal › Article › Scientific › peer-review
16 Citations (Scopus) -
Investigating the links between a corporate brand and a customer brand
Gylling, C. & Lindberg-Repo, K., 2006, In: Journal of Brand Management. 13, 4Research output: Contribution to journal › Article › Scientific › peer-review