Department of Marketing

Research Output

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Doctoral Thesis
2020

Cultures of Service and Intersubjective Struggles: The Quest for Meaningful Interactive Service Work

Bhatnagar, K., 2020, Aalto University. 190 p.

Research output: ThesisDoctoral ThesisCollection of Articles

Open Access

Digital Transaction Platforms: Forms, Mechanisms and Outcomes - A collection of essays

Hänninen, M., 2020, Aalto University. 204 p.

Research output: ThesisDoctoral ThesisCollection of Articles

Open Access

Essays on Vitality and Consumption

Lavrusheva, O., 2020, Aalto University. 157 p.

Research output: ThesisDoctoral ThesisCollection of Articles

2019

Assembling Club Cultures: Disc Jockeys as Cultural Intermediaries

Blakaj, H., 2019, Aalto University. 144 p.

Research output: ThesisDoctoral ThesisMonograph

Consumers in the Circular Economy: Essays on Extending Product Lifecycles

Salminen, E., 2019, Aalto University. 166 p.

Research output: ThesisDoctoral ThesisCollection of Articles

Negotiating Change in Marketing Systems: A Collection of Essays

Gloukhovtsev, A., 2019, Aalto University. 85 p.

Research output: ThesisDoctoral ThesisCollection of Articles

The Power of The Fart: Medicalization, normativity, and consuming body-subjects

Tillotson, J. S., 2019, Aalto University. 246 p.

Research output: ThesisDoctoral ThesisMonograph

2018

Essays on value creation in experiential marketplaces

Koivisto, E., 2018, Aalto University. 199 p.

Research output: ThesisDoctoral ThesisCollection of Articles

2017

Breaking the Limits - Posthumanism, Consumption, and the Future of the Human

Botez, A., 2017, Aalto University. 342 p.

Research output: ThesisDoctoral ThesisMonograph

Open Access

Essays on Innovation Management and Organizational Effectiveness

Huhtala, J-P., 2017, Aalto University. 184 p.

Research output: ThesisDoctoral ThesisCollection of Articles

Reproduction of Capitalism in the 21st Century: Higher Education and Ecological Crisis

Ruuska, T., 2017, Aalto University. 248 p.

Research output: ThesisDoctoral ThesisMonograph

Open Access
Open Access
2016

Children’s discourse on development in online and offline fields: A study of positions and symbolic power

Väistö, T., 2016, Aalto University. 172 p.

Research output: ThesisDoctoral ThesisMonograph

Open Access

Customer Engagement Behaviors and Purchase Value

Pöyry, E., 2016, Aalto University. 136 p.

Research output: ThesisDoctoral ThesisCollection of Articles

Open Access

Performing Fantasy and Reality

Seregina, A., 2016, Aalto University. 277 p.

Research output: ThesisDoctoral ThesisMonograph

Open Access
2015
Open Access

Dominant designs in complex technological systems - A longitudinal case study of a telecom company 1980-2010

Sievers, H., 2015, Aalto University. 328 p.

Research output: ThesisDoctoral ThesisMonograph

Open Access

Green innovation games - value creation, managerial roles and managerial capabilities in resource intensive businesses

Lampikoski, T., 2015, Aalto University. 242 p.

Research output: ThesisDoctoral ThesisCollection of Articles

Open Access
2014
Open Access

New product development capability – A mechanism perspective

Sihvonen, A., 2014, Aalto University. 193 p.

Research output: ThesisDoctoral ThesisMonograph

Open Access

Understanding Consumer Value and Consumption Community Evolution

Weijo, H., 2014, Aalto University. 283 p.

Research output: ThesisDoctoral ThesisMonograph

2013

Essays on the behavioral foundations of competitive interaction

Luoma, J., 2013, Aalto University. 215 p.

Research output: ThesisDoctoral ThesisCollection of Articles

Failure to innovate : essays on the challenges and barriers to realizing business transformation

Laukkanen, M., 2013, Aalto University. 180 p.

Research output: ThesisDoctoral ThesisCollection of Articles

Marketing metrics, marketing performance measurement, and marketing control

Frösen, J., 2013, Aalto University. 220 p.

Research output: ThesisDoctoral ThesisMonograph

2012

Configurational explanation of marketing outcomes : a fuzzy-set qualitative comparative analysis approach

Vassinen, A., 2012, Aalto University. 254 p.

Research output: ThesisDoctoral ThesisMonograph

Open Access

Strategic orientations, market-based capabilities and business performance : the moderating effect of business context

Jaakkola, M., 2012, Aalto University. 236 p.

Research output: ThesisDoctoral ThesisCollection of Articles

Videography in consumer culture theory: An account of essence(s) and production

Hietanen, J., 2012, Aalto University. 220 p.

Research output: ThesisDoctoral ThesisMonograph

2011

Consumers as ecological citizens in clothing markets

Markkula, A., 2011, Aalto University. 204 p.

Research output: ThesisDoctoral ThesisMonograph

Häpeän tunteet kulutuksessa

Talvio, P., 2011, Aalto University. 194 p.

Research output: ThesisDoctoral ThesisMonograph

2010

Constructing a service-dominant strategy: A practice-theoretical study of a start-up company

Järvensivu, P., 2010, Helsinki School of Economics. 157 p.

Research output: ThesisDoctoral ThesisMonograph

Exploring the cultural logic of translocal marketplace cultures: Essays on new methods and empirical insights

Rokka, J., 2010, Helsinki School of Economics. 170 p.

Research output: ThesisDoctoral ThesisCollection of Articles

Towards "service factory" : managing the complexity of ICT services

Hyötyläinen, M., 2010, Helsinki School of Economics. 296 p.

Research output: ThesisDoctoral ThesisMonograph

Weak signals in organizational futures learning

Hiltunen, E., 2010, Helsinki School of Economics. 264 p.

Research output: ThesisDoctoral ThesisCollection of Articles