Department of Marketing

Research Output

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Editorial: Living Labs and User Innovation

McPhee, C., Leminen, S., Schuurman, D., Westerlund, M. & Huizingh, E., Dec 2015, In : Technology Innovation Management Review. 5, 12, p. 3-5 3 p.

Research output: Contribution to journalEditorialScientific

Editorial: Living Labs and User Innovation

McPhee, C., Leminen, S., Schuurman, D., Westerlund, M. & Huizingh, E., 2016, In : Technology Innovation Management Review. 6, 1, p. 3-6 4 p.

Research output: Contribution to journalEditorialScientific

Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory

Simola, J., Hyona, J. & Kuisma, J., 28 Oct 2014, In : Frontiers in Psychology. 5, 1 p., 1208.

Research output: Contribution to journalEditorialScientific

Screening marketing: videography and the expanding horizons of filmic research

Rokka, J., Hietanen, J. & Brownlie, D., 24 Mar 2018, In : Journal of Marketing Management. 34, 5-6, p. 421-431 11 p.

Research output: Contribution to journalEditorialScientificpeer-review

6 Citations (Scopus)

Special issue on critical issues in industrial and business-to-business services

O'Cass, A. & Wetzels, M., 1 Apr 2019, In : Industrial Marketing Management. 78, p. 1-5 5 p.

Research output: Contribution to journalEditorialScientific

Visual representations

Arnould, E. & Dion, D., 1 Jan 2018, In : Recherche et Applications en Marketing. 33, 3, p. 2-5 4 p.

Research output: Contribution to journalEditorialScientific

1 Citation (Scopus)