Department of Marketing

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2020

Advancing data monetization and the creation of data-based business models

Parvinen, P., Laitila, M., Pöyry, E., Gustafsson, R. & Rossi, M., 2020, (Accepted/In press) In : Communications of the association for information systems.

Research output: Contribution to journalArticleScientificpeer-review

An infrastructural perspective on sustainable consumption - Activating and obligating sustainable consumption through infrastructures

Solér, C., Koroschetz, B. & Salminen, E., Jan 2020, In : Journal of Cleaner Production. 243, p. 1-8 118601.

Research output: Contribution to journalArticleScientificpeer-review

Attention, memory and preference for direct and indirect print advertisements

Simola, J., Kuisma, J. & Kaakinen, J. K., Apr 2020, In : Journal of Business Research. 111, p. 249-261

Research output: Contribution to journalArticleScientificpeer-review

Industrial internet of things business models in the machine-to-machine context

Leminen, S., Rajahonka, M., Wendelin, R. & Westerlund, M., Jan 2020, In : Industrial Marketing Management. 84, p. 298-311

Research output: Contribution to journalArticleScientificpeer-review

Portable technology and multi-domain energy practices

Robinson, T. D. & Arnould, E., 1 Mar 2020, In : Marketing Theory. 20, 1, p. 3-22

Research output: Contribution to journalArticleScientificpeer-review

2 Citations (Scopus)

Retail entrepreneurs' exit intentions: Influence and mediations of personality and job-related factors

Lindblom, A., Lindblom, T. & Wechtler, H., May 2020, In : Journal of Retailing and Consumer Services. 54, 102055.

Research output: Contribution to journalArticleScientificpeer-review

Seduced by “fakes”: Producing the excessive interplay of authentic/counterfeit from a Baudrillardian perspective

Hietanen, J., Murray, J. B., Sihvonen, A. & Tikkanen, H., 1 Mar 2020, In : Marketing Theory. 20, 1, p. 23-43

Research output: Contribution to journalArticleScientificpeer-review

Subclinical: The invisible service worker

Bhatnagar, K., 1 Jun 2020, In : Marketing Theory. 20, 2, p. 151-157

Research output: Contribution to journalArticleScientificpeer-review

The concept of vitality: Review of the vitality-related research domain

Lavrusheva, O., Jan 2020, In : NEW IDEAS IN PSYCHOLOGY. 56, 14 p., 100752.

Research output: Contribution to journalArticleScientificpeer-review

The handbag

Rosenberg, L., Turunen, L. L. M., Järvelä, S-M. & Arnould, E., 4 May 2020, In : Consumption Markets and Culture. 8 p.

Research output: Contribution to journalArticleScientificpeer-review

The usage of large data sets in online consumer behaviour: A bibliometric and computational text-mining–driven analysis of previous research

Vanhala, M., Lu, C., Peltonen, J., Sundqvist, S., Nummenmaa, J. & Järvelin, K., Jan 2020, In : Journal of Business Research. 106, 1, p. 46-59

Research output: Contribution to journalArticleScientificpeer-review

2 Citations (Scopus)

What Gets Measured Gets Done : Can Self-Tracking Technologies Enhance Advice Compliance?

Wittkowski, K., Klein, J. F., Falk, T., Schepers, J. J. L., Aspara, J. & Bergner, K. N., 1 Aug 2020, In : Journal of Service Research. 23, 3, p. 281-298

Research output: Contribution to journalArticleScientificpeer-review

Open Access
2019

A Call for Authenticity: Audience Responses to Social Media Influencer Endorsements in Strategic Communication

Pöyry, E., Pelkonen, M., Naumanen, E. & Laaksonen, S-M., 8 Aug 2019, In : INTERNATIONAL JOURNAL OF STRATEGIC COMMUNICATION. 13, 4, p. 336-351 16 p.

Research output: Contribution to journalArticleScientificpeer-review

An inventory of collaborative medication reviews for older adults - evolution of practices

Kiiski, A., Airaksinen, M., Mäntylä, A., Desselle, S., Kumpusalo-Vauhkonen, A., Järvensivu, T. & Pohjanoksa-Mäntylä, M., 21 Nov 2019, In : BMC GERIATRICS. 19, 321.

Research output: Contribution to journalArticleScientificpeer-review

Open Access
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22 Downloads (Pure)

Brand community coping

Weijo, H., Bean, J. & Rintamäki, J., Jan 2019, In : Journal of Business Research. 94, p. 128-136 9 p.

Research output: Contribution to journalArticleScientificpeer-review

Causal complexity of new product development processes: a mechanism-based approach

Sihvonen, A. & Pajunen, K., Apr 2019, In : Innovation: Management, Policy and Practice. 21, 2, p. 253-273

Research output: Contribution to journalArticleScientificpeer-review

Open Access
File
125 Downloads (Pure)

Change processes in open innovation networks – Exploring living labs

Leminen, S., Nyström, A. G. & Westerlund, M., 23 Jan 2019, In : Industrial Marketing Management.

Research output: Contribution to journalArticleScientificpeer-review

5 Citations (Scopus)

Consumer insight on a snack machine producing healthy and customized foods at point of consumption

Vehmas, K., Lavrusheva, O., Seisto, A., Poutanen, K. & Nordlund, E., 7 Oct 2019, In : British Food Journal. 121, 10, p. 2551-2563 13 p.

Research output: Contribution to journalArticleScientificpeer-review

Consumer Movements and Value Regimes: Fighting Food Waste in Germany by Building Alternative Object Pathways

Gollnhofer, J., Weijo, H. & Schouten, J., Oct 2019, In : Journal of Consumer Research. 46, 3, p. 460-482

Research output: Contribution to journalArticleScientificpeer-review

Development and Psychometric Testing of the Registered Nurses' Perceptions of Rewarding Scale

Seitovirta, J., Lehtimäki, A. V., Vehviläinen-Julkunen, K., Mitronen, L. & Kvist, T., 1 Apr 2019, In : The journal of nursing research : JNR. 27, 2, p. e13 11 p., 13.

Research output: Contribution to journalArticleScientificpeer-review

Open Access
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144 Downloads (Pure)

Heterogeneity in client motives for utilizing management consulting

Mattila, J., Tukiainen, S. & Kajalo, S., Apr 2019, In : Baltic Journal of Management. 14, 2, p. 250-267

Research output: Contribution to journalArticleScientificpeer-review

Investigating household choice for health and life insurance

Kumar, A., 23 Feb 2019, In : APPLIED ECONOMICS LETTERS. 26, 4, p. 267-273 7 p.

Research output: Contribution to journalArticleScientificpeer-review

1 Citation (Scopus)

Living labs: From scattered initiatives to a global movement

Leminen, S. & Westerlund, M., 1 Jun 2019, In : Creativity and Innovation Management. 28, 2, p. 250-264 15 p.

Research output: Contribution to journalArticleScientificpeer-review

Modeling the relationship between firm and user generated content and the stages of the marketing funnel

Colicev, A., Kumar, A. & O'Connor, P., 1 Mar 2019, In : International Journal of Research in Marketing. 36, 1, p. 100-116 17 p.

Research output: Contribution to journalArticleScientificpeer-review

7 Citations (Scopus)

More Than One Way to Float Your Boat: Product Use and Sustainability Impacts

Martin, D. M., Harju, A. A., Salminen, E. & Koroschetz, B., 1 Mar 2019, In : JOURNAL OF MACROMARKETING. 39, 1, p. 71-87 17 p.

Research output: Contribution to journalArticleScientificpeer-review

Open Access
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2 Citations (Scopus)
131 Downloads (Pure)

Multi-sided marketplaces and the transformation of retail: A service systems perspective

Hänninen, M., Mitronen, L. & Kwan, S. K., 1 Jul 2019, In : Journal of Retailing and Consumer Services. 49, p. 380-388 9 p.

Research output: Contribution to journalArticleScientificpeer-review

7 Citations (Scopus)

On retail digital platforms suppliers have to become responsive customer service organizations

Hänninen, M. & Smedlund, A., Jan 2019, In : STRATEGY AND LEADERSHIP. 47, 1, p. 37-43

Research output: Contribution to journalArticleScientificpeer-review

Serving time: Organization and the affective dimension of time

Johnsen, R., Berg Johansen, C. & Toyoki, S., 1 Jan 2019, In : Organization. 26, 1, p. 3-19 17 p.

Research output: Contribution to journalArticleScientificpeer-review

3 Citations (Scopus)

Sharing-Dominant Logic? Quantifying the Association between Consumer Intelligence and Choice of Social Access Modes

Aspara, J. & Wittkowski, K., Aug 2019, In : Journal of Consumer Research. 46, 2, p. 201-222

Research output: Contribution to journalArticleScientificpeer-review

Open Access

Stages of User Engagement on Social Commerce Platforms: Analysis with the Navigational Clickstream Data

Kumar, A., Salo, J. & Li, H., 3 Apr 2019, In : International Journal of Electronic Commerce. 23, 2, p. 179-211 33 p.

Research output: Contribution to journalArticleScientificpeer-review

3 Citations (Scopus)

Systemic small-player market exclusion in an east African context

Arnould, E. & Press, M., Nov 2019, In : Consumption Markets and Culture . 22, 5-6, p. 508-527

Research output: Contribution to journalArticleScientificpeer-review

The curse of agility: The Nokia Corporation and the loss of market dominance in mobile phones, 2003–2013

Lamberg, J-A., Lubinaitė, S., Ojala, J. & Tikkanen, H., 6 Jun 2019, In : BUSINESS HISTORY. 47 p.

Research output: Contribution to journalArticleScientificpeer-review

Open Access
1 Citation (Scopus)

The role of temporal focus and self-congruence on consumer preference and willingness to pay: A new scrutiny in branding strategy

Tan, T. M., Salo, J., Juntunen, J. & Kumar, A., Jan 2019, In : European Journal of Marketing. 53, 1, p. 37-62

Research output: Contribution to journalArticleScientificpeer-review

Open Access
3 Citations (Scopus)

Trust in humanoid robots: implications for services marketing

van Pinxteren, M. M. E., Wetzels, R. W. H., Rüger, J., Pluymaekers, M. & Wetzels, M., Aug 2019, In : Journal of Services Marketing. 33, 4, p. 507-518

Research output: Contribution to journalArticleScientificpeer-review

Open Access
9 Citations (Scopus)
Open Access
File
2 Citations (Scopus)
88 Downloads (Pure)
2018

A comparative study of creation of self-brand connection amongst well-liked, new, and unfavorable brands

Tan, T. M., Salo, J., Juntunen, J. & Kumar, A., 1 Nov 2018, In : Journal of Business Research. 92, p. 71-80 10 p.

Research output: Contribution to journalArticleScientificpeer-review

12 Citations (Scopus)

Against the implicit politics of service-dominant logic

Hietanen, J., Andéhn, M. & Bradshaw, A., 2018, In : Marketing Theory. 18, 1, p. 101-119 19 p.

Research output: Contribution to journalArticleScientificpeer-review

12 Citations (Scopus)

A study on country images, destination beliefs, and travel intentions: A structural equation model approach

Lindblom, A., Lindblom, T., Lehtonen, M. J. & Wechtler, H., Jan 2018, In : INTERNATIONAL JOURNAL OF TOURISM RESEARCH. 20, 1, p. 1-10 10 p.

Research output: Contribution to journalArticleScientificpeer-review

9 Citations (Scopus)

Big splash, no waves? Cognitive mechanisms driving incumbent firms' responses to low-price market entry strategies

Luoma, J., Falk, T., Totzek, D., Tikkanen, H. & Mrozek, A., May 2018, In : Strategic Management Journal. 39, 5, p. 1388-1410

Research output: Contribution to journalArticleScientificpeer-review

6 Citations (Scopus)

Collaborative consumption as C2C trading: Analyzing the effects of materialism and price consciousness

Lindblom, A., Lindblom, T. & Wechtler, H., Sep 2018, In : Journal of Retailing and Consumer Services. 44, p. 244-252

Research output: Contribution to journalArticleScientificpeer-review

9 Citations (Scopus)

Companion for the videography ‘Monstrous Organizing - The Dubstep Electronic Music Scene’

Hietanen, J. & Rokka, J., May 2018, In : Organization. 25, 3, p. 320-334

Research output: Contribution to journalArticleScientificpeer-review

Open Access
File
6 Citations (Scopus)
174 Downloads (Pure)

Consumer Movements and Collective Creativity:The Case of Restaurant Day

Weijo, H., Martin, D. & Arnould, E., Aug 2018, In : Journal of Consumer Research. 45, 2, p. 251-274

Research output: Contribution to journalArticleScientificpeer-review

Open Access
File
18 Citations (Scopus)
419 Downloads (Pure)

Digitalization in retailing: multi-sided platforms as drivers of industry transformation

Hänninen, M., Smedlund, A. & Mitronen, L., 2018, In : Baltic Journal of Management. 13, 2, p. 152-168

Research output: Contribution to journalArticleScientificpeer-review

Open Access
File
18 Citations (Scopus)
2013 Downloads (Pure)

Effects of link placements in email newsletters on their click-through rate

Kumar, A. & Salo, J., 2018, In : Journal of Marketing Communications. 24, 5, p. 535-548

Research output: Contribution to journalArticleScientificpeer-review

4 Citations (Scopus)

Engaging the audience through videography as performance

Seregina, A., 2018, In : Journal of Marketing Management. 34, 5-6, p. 518-535 18 p.

Research output: Contribution to journalArticleScientificpeer-review

6 Citations (Scopus)

Extending the Boundaries of Corporate Branding: An Exploratory Study of the Influence of Brand Familiarity in Recruitment Practices Through Social Media by B2B Firms

Kumar, A. & Möller, K., Sep 2018, In : Corporate Reputation Review. 21, 3, p. 101-114 14 p.

Research output: Contribution to journalArticleScientificpeer-review

1 Citation (Scopus)

Extending the luxury experience to social media – User-Generated Content co-creation in a branded event

Koivisto, E. & Mattila, P., 19 Oct 2018, In : Journal of Business Research. 117, p. 570-578

Research output: Contribution to journalArticleScientificpeer-review

9 Citations (Scopus)

Harnessing a 'currency matrix' for performance measurement in cooperatives: A multi-phased study

Benos, T., Kalogeras, N., Wetzels, M., de Ruyter, K. & Pennings, J. M. E., 2018, In : Sustainability (Switzerland). 10, 12, 38 p., 4536.

Research output: Contribution to journalArticleScientificpeer-review

Open Access
File
10 Citations (Scopus)
83 Downloads (Pure)

IMP thinking and IMM: Co-creating value for business marketing

Möller, K. & Halinen, A., 1 Feb 2018, In : Industrial Marketing Management. 69, p. 18-31 13 p.

Research output: Contribution to journalArticleScientificpeer-review

14 Citations (Scopus)

International fashion trade shows as platforms for experiential branding

Koivisto, E. & Mattila, P., 3 Apr 2018, In : Journal of Global Fashion Marketing. 9, 2, p. 161-178 18 p.

Research output: Contribution to journalArticleScientificpeer-review

1 Citation (Scopus)