Department of Marketing

Research Output

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2019

Consumers’ Motivation to Participate in Sharing Economy: Application of Reinforcement Sensitivity Theory

Kajalo, S. & Song, J., 22 Jul 2019.

Research output: Contribution to conferencePaperScientific

Organizational Structure, Market Orientation and Innovativeness in Retailing

Sakagawa, Y., Kajalo, S. & Morimura, F., 2 Dec 2019.

Research output: Contribution to conferencePaperScientificpeer-review

Understanding the Inherent Complexity of Consumers' Motives to Participate in Collaborative Consumption: An Empirical Analysis

Kajalo, S. & Song, J., 9 Mar 2019.

Research output: Contribution to conferencePaperScientific

2018

Intercultural dialogue between Japanese tourists and Romanian local communities in Lăpuș Land, Transylvania

Nechita, F., Candrea, A. N., Tanaka, H. & Kajalo, S., 7 Jun 2018.

Research output: Contribution to conferencePaperScientific

Life Satisfaction and Ethical Beliefs During the Economic Crisis: A Cross-Sectional Study of Finnish Consumers

Lindblom, A. & Lindblom, T., 2018.

Research output: Contribution to conferencePaperScientificpeer-review

Market Orientation and Corporate Social Responsibility: An Organizing Framework

Kajalo, S., 2018.

Research output: Contribution to conferencePaperScientific

Understanding Consumers’ Motivation to Participate in Collaborative Consumption through Reinforcement Sensitivity Theory

Kajalo, S. & Song, J., 6 Jul 2018.

Research output: Contribution to conferencePaperScientificpeer-review

2017

Corporate Social Responsibility and Market Orientation – Exploring New Avenues For Future Research

Kajalo, S., Ito, N., Nechita, F., Sakagawa, Y., Song, J. & Tanaka, H., 25 May 2017.

Research output: Contribution to conferencePaperScientificpeer-review

How visual narratives influence the projected image of a tourist destination. A Japanese focus on Transylvania

Nechita, F., Tanaka, H. & Kajalo, S., 29 Aug 2017.

Research output: Contribution to conferencePaperScientificpeer-review

Integrated service portfolio in multi-sided digital retail platforms

Hänninen, M. & Mitronen, L., 2017.

Research output: Contribution to conferencePaperScientificpeer-review

Rationalizing Physical Exercise Avoidance: A Social Norm Perspective. Consumer Culture Theory

Mikkonen, I., 2017.

Research output: Contribution to conferencePaperScientific

The Role of Market Orientation in Creating Sustainable Competitive Advantage in Retailing

Kajalo, S., 23 Mar 2017.

Research output: Contribution to conferencePaperScientificpeer-review

Using Collaborative Project-Based Learning to Promote Tourism Destinations in Transylvania

Nechita, F., Tanaka, H. & Kajalo, S., 16 Nov 2017.

Research output: Contribution to conferencePaperScientific

2016

Art-Based Research of Consumer Culture

Seregina, A. & Christensson, O., 2016.

Research output: Contribution to conferencePaperScientific

Gender and Consumption: Uncovering the Subaltern Experience of High-Achieving Women

Ferguson, S., Brace-Govan, J. & Martin, D., 12 Jul 2016.

Research output: Contribution to conferencePaperScientific

Place Branding and Social Responsibility: An Investigation of Critical Conceptual Issues

Kajalo, S. & Jyrämä, A., 2016.

Research output: Contribution to conferencePaperScientific

The Effects of Organizational Structure and Market Orientation on Innovation Orientation in Retailing

Sakagawa, Y. & Kajalo, S., 2016.

Research output: Contribution to conferencePaperScientific

2015

CUSTOMER EMPOWERMENT AND FIRM PERFORMANCE: BENEFITS AND POTENTIAL HARM

Chernikov, V., Kushch, S. & Tikkanen, H., 2015, p. 138-138. 1 p.

Research output: Contribution to conferencePaperScientific

Theatre Aesthetics as a Guiding Tool to Understanding Consumers’ Fantasy Experiences

Seregina, A., 2015.

Research output: Contribution to conferencePaperScientific

When Wonder Woman and Superman Try to Have it All: Consumer Strategies of Assembling Work-Leisure Relations with Cosplay

Seregina, A. & Weijo, H., 2015.

Research output: Contribution to conferencePaperScientific

2014

Can Fashion Brands’ Corporate Social Marketing Influence the Customer Equity?

Kong, H. M., Ko, E. & Mattila, P., 2014.

Research output: Contribution to conferencePaperScientificpeer-review

2011

Using Student Cases for Open Services Innovation

Laukkanen, M. & Mattila, P., 2011.

Research output: Contribution to conferencePaperScientificpeer-review