Department of Marketing

Research Output

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Abstract
2019
2017

Co-creation of value for luxury brands–a consumer perspective and its implications

Koivisto, E., Mattila, P. & Korpela, E., 2017, p. 71-72.

Research output: Contribution to conferenceAbstractScientificpeer-review

Extending the luxury experience to social media–co-creation of brand identity in a branded exhibition

Koivisto, E., Mattila, P., Korpela, E. & Perjo, L., 2017, p. 266-267.

Research output: Contribution to conferenceAbstractScientificpeer-review

2016

Counterfeit as Advertising: Exploring the Benefits of Counterfeit for Luxury Brands

Sihvonen, A., Hietanen, J., Tikkanen, H. & Mattila, P., 2016, p. 392-393.

Research output: Contribution to conferenceAbstractScientificpeer-review

2014

Effects of parasocial relationship on customer equity in the social media context

Yuan, C. L., Kim, J., Hoon Kim, K. & Mattila, P., 2014, p. 1192-1197.

Research output: Contribution to conferenceAbstractScientificpeer-review