Department of Marketing

Research Output

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Conference contribution
2018

Enabling the mapping of internet of things ecosystem business models through roles and activities in value co-creation

Ikävalko, H., Turkama, P. & Smedlund, A., 2 Jan 2018, Proceedings of the 51st Annual Hawaii International Conference on System Sciences, HICSS 2018. University of Hawaii, 10 p.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Open Access
File
110 Downloads (Pure)

Refining the method to measure the intangible value of trade shows

Koivisto, E., Mattila, P. & Sirén, A., 2018, Global Marketing Conference. Global Alliance of Marketing & Management Associations, p. 1429-1435 (Global Marketing Conference).

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Open Access

Role of Customer Orientation in Retail Marketing

Sakagawa, Y., Morimura, F. & Kajalo, S., 3 Dec 2018, ANZMAC 2018 Conference Proceedings . Australian and New Zealand Marketing Academy Conference (ANZMAC), (ANZMAC Conference Proceedings).

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Role of mediators in city and university collaboration

Jyrämä, A., Äyväri, A. & Kajalo, S., 1 Jan 2018, Proceedings of the 15th International Conference on Intellectual Capital, Knowledge Management and Organisational Learning, ICICKM 2018. Pather, S. (ed.). ACADEMIC CONFERENCES INTERNATIONAL, Vol. 2018-November. p. 104-112 9 p. (Proceedings of the ... international conference on intellectual capital, knowledge management & organisational learning).

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Open Access

The Impact of Market Orientation and Supply Chain orientation on Business Performance in Japanese Retailing

Sakagawa, Y., Kajalo, S. & Morimura, F., 26 Jul 2018, Global Marketing Conference Proceedings. Global Alliance of Marketing & Management Associations, p. 1483-1486 (Global Marketing Conference Proceedings).

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Open Access
2017

Business model innovation in smart city IoT ecosystems

Ikävalko, H., Turkama, P. & Smedlund, A., 2017, Proceedings of the ISPIM Innovation Summit - Building the Innovation Century. International Society for Professional Innovation Management (ISPIM)

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Exploring Customer Behavior in Online Retail Platforms

Hänninen, M., Smedlund, A. & Mitronen, L., 18 Feb 2017, Proceedings of the International Conference on E - Commerce, E - Business and E - Technology.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Fashion trade shows as platforms for corporate branding

Koivisto, E., Mattila, P., Cheng, H. & Engelvuori, K., 2017, Global Fashion Management Conference. Global Alliance of Marketing & Management Associations, p. 253-260 (Global Fashion Management Conference).

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Open Access

Integrated service portfolio in multi-sided digital retail platforms

Hänninen, M. & Mitronen, L., 2017, Proceedings of the 5th Naples Forum on Service.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Mastering Strategic Change in a Political and Complex Organization

Rusanen, O., Hänninen, M. & Paavola, L., 2017, Academy of Management Proceedings. Academy of Management (AOM), (Academy of management Proceedings).

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Mastering the art of co-creating together at music festivals–a process model for customer experience management

Koivisto, E., Mattila, P. & Somppi, S., 2017, 2017 Global Fashion Management Conference at Vienna Proceedings. Global Alliance of Marketing & Management Associations, p. 407-412 (Global Fashion Management Conference).

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Open Access

Multi-sided Digital Platform Business Models in Retail

Hänninen, M., 2017, Oxford Retail Futures Conference 2017.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Personalized Product Recommendations: Evidence from the Field

Pöyry, E., Hietaniemi, N., Parvinen, P., Hamari, J. & Kaptein, M., 2017, Proceedings of the 50th Hawaii International Conference on System Sciences .

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Open Access
File
126 Downloads (Pure)

Refining the method to measure the intangible value of trade shows

Koivisto, E., Mattila, P. & Sirén, A., 2017, ANZMAC 2017 Conference Proceedings. Australian and New Zealand Marketing Academy Conference (ANZMAC), p. 318-322 (ANZMAC Conference Proceedings).

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Open Access

The Role of Consumers’ Responses in Inter-firm Competitive Dynamics

Vaniala, I., Davcik, N. & Priem, R., 2017, Academy of Management Special Research Forum: New Ways of Seeing Workshop at Ivey Business School, London, Ontario Canada, 2-3 June 2017. Academy of Management (AOM)

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Upper echelons strategic support for customer empowerment based search

Vaniala, I., Huhtala, J-P. & Tikkanen, H., 2017, Strategic Management Society 37th Annual International Conference, Houston, Texas, 28-30 October 2017. Strategic Management Society

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

2016

Acting Globally to Survive Locally: How Finnish Microbreweries Leverage Regulatory Differences Across Nations to cope with Discriminatory Local Policy

Gloukhovtsev, A., Schouten, J. & Mattila, P., 2016, Global Marketing Conference Proceedings 2016 Hong Kong, July 21 - 24. Korean Academy of Marketing Science (KAMS), p. 340-343 (Proceedings of the Global Marketing Conference).

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Open Access

Building Brand Loyalty for an Arts Organization: Does Responsibility Matter?

Alas, R., Jyrämä, A. & Kajalo, S., 2016, Proceedings of the 4th International OFEL Conference on Governance, Management and Entrepreneurship. 15th-16th April 2016, Dubrovnik, Croatia.. Centar za istraživanje i razvoj upravljanja d.o.o., p. 590-606

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Capitalizing on Market Orientation through Strategic Competitive Actions

Vaniala, I. & Huhtala, J-P., 2016, European Academy of Management (EURAM), Paris, France, 1-4 June 2016. European Academy of Management (EURAM), (EURAM conference).

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Creating Value in Grocery Retailing

Hänninen, M., 2016, Colloquium on European Research in Retailing, 2-4 June 2016 : Abstracts and articles presented at the third Colloquium on European Research in Retailing. Toulouse, p. 157-171 15 p.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Market Orientation and Innovation Related Competitive Aggressiveness

Vaniala, I. & Huhtala, J-P., 2016, Annual Meeting of the Academy of Management (AOM), Anaheim, CA, USA, 5-9 August 2016. Academy of Management (AOM), (Academy of Management. Proceedings).

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Overshooting opportunities: CEO Self-regulation, Competitive Behavior and Firm Performance

Vaniala, I., Luoma, J., Tikkanen, H., Frösen, J., Cho, C. & Huhtala, J-P., 2016, Annual Meeting of the Academy of Management (AOM), Anaheim, CA, USA, 5-9 August 2016. Academy of Management (AOM), (Academy of Management. Proceedings).

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

The Impact of Management Consulting on Organizational Performance: A Structural Model Approach

Kajalo, S., Tukiainen, S. & Mattila, J., 2016, Towards a New Architecture of Knowledge: Big Data, Culture and Creativity: IFKAD 2016 - 11th International Forum on Knowledge Asset Dynamics, Dresden 15.-17.6.2016.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

“Just Do It”: The Moderating Role of CEO Self-Regulation on Competitive Aggressiveness-Firm Performance Link

Vaniala, I., Luoma, J., Tikkanen, H., Frösen, J. & Cho, C., 2016, Strategic Management Society 36th Annual International Conference, Berlin, Germany, 17-20 September 2016. Strategic Management Society (SMS)

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

2015

Art encountering society; identifying the skills

Jyrämä, A. & Äyväri, A., 2015, 13th International Conference on Arts and Cultural Management (AIMAC), Aix-en-Provence and Marseille, France, June 28 - July 2, 2015. International Association of Arts and Cultural Management (AIMAC)

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

Behavioral cycles leading to the divestment of previous core businesses

Aspara, J., Lamberg, J-A. & Tikkanen, H., 2015, Academy of Management Proceedings. Academy of Management

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Building narratives for exceptional customized executive programs

Laukkanen, M. & Mattila, P., 2015, Academy of Management Proceedings. Academy of Management (AOM)

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Consistency or Complementarity? Optimizing Multi-Channel Selling Based on Online Click-Through Data

Pöyry, E., Parvinen, P. & McFarland, R., 2015, Proceedings of 48th Hawaii International Conference on System Sciences (HICSS). IEEE Computer Society, (Annual Hawaii International Conference on System Sciences. Proceedings).

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Consumer Culture Theory and the AMA Job Market: Understanding the Challenges and Crafting Winning Strategies

Steinfield, L. & Weijo, H., 2015, CONSUMER CULTURE THEORY. Thyroff, AE., Murray, JB. & Belk, RW. (eds.). p. 63-75 13 p. (Research in Consumer Behavior-A Research Annual; vol. 17).

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Core business processes link market orientation and business performance

Jaakkola, M., Frösén, J., Parvinen, P., Santala, M. & Vassinen, A., 2015, Academy of Marketing Science Annual Conference (AMS), Baltimore, USA, May 20-23, 2009. Robinson, L. J. (ed.). Academy of Marketing Science (AMS), p. 32-36

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Dark-Suit, White-Shirt and Black-Oxfords: Necessity or choice?Juggling boundaries through consumption in organizational identity work

Blakaj, H., Vaniala, I., Gloukhovtsev, A., Tikkanen, H. & Mikkonen, I., 2015, Strategic Management Society 35th Annual International Conference, Denver, USA, 3-6 October, 2015. Strategic Management Society (SMS)

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Exploring customer loyalty in arts organizations: the role of social responsibility

Buendía, A. E., Alas, R., Jyrämä, A. & Kajalo, S., 2015, Managing Art Projects with Societal Organizations (MAPSI) Conference, Tallinn, Estonia, July 7, 2015. Managing Art Projects with Societal Impact (MAPSI)

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

Exploring the dynamics of corporate social responsibility and brand loyalty

Kajalo, S. & Jyrämä, A., 2015, American Marketing Association Winter Marketing Educators’ Conference, San Atonio, USA, February 13-15, 2015. American Marketing Association (AMA)

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

Factors influencing development work and communication in public organizations

Jyrämä, A. & Alas, R., 2015, 3rd International Conference on Management, Leadership and Governance (ICMLG), Auckland, New Zealand, 12-13 February, 2015. Ingley, C. & Lockhart, J. (eds.). Academic Conferences and Publishing International, p. 142-150

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

"Favoritism is the secret of efficiency!"Admiral John Fisher's naval revolution 1904-1911

Tikkanen, H., 2015, Academy of Management Proceedings. Academy of Management (AOM)

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

From evangelical roots to capitalist returns: Market formation from community beginnings

Holloway, S., Martin, D. M., Plant, E., Schouten, J. & Tillman, S., 2015, 17th Academy of Marketing Science World Marketing Congress, Lima, Peru, August 5-8, 2014. Groza, M. D. & Ragland, C. B. (eds.). Academy of Marketing Science (AMS)

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

Introduction to E-commerce, engagement, and social influence minitrack

Parvinen, P., Kaptein, M., Oinas-Kukkonen, H. & Cheung, C., 26 Mar 2015, Proceedings of 48th Hawaii International Conference on System Sciences. IEEE Computer Society, Vol. 2015-March. p. 3257 1 p. (Proceedings of the Annual Hawaii International Conference on System Sciences).

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Pay-what-you-want pricing research: Review and propositions

Pöyry, E., 2015, 2015 Summer Marketing Academic Conference, American Marketing Association, Chicago, USA, 14-16 August, 2015. American Marketing Association (AMA)

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Political Risk: Literature Review

Tölö, M., 2015, Academy of Marketing Science Annual Conference (AMS), Baltimore, USA, May 20-23, 2009. Robinson, L. J. (ed.). Academy of Marketing Science (AMS), p. 118-122

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Rethinking value proposition tools for living labs

Äyväri, A. & Jyrämä, A., 2015, Naples Forum on Service 2015, Naples, Italy, 9-12 June, 2015. Gummesson, E., Mele, C. & Polese, F. (eds.). SIMAS Lab di Salerno for Naples Forum on Service

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Social responsibility, organization reputation and brand loyalty: the case of an arts organization

Alas, R., Jyrämä, A. & Kajalo, S., 2015, APROS / EGOS Conference 2015, Sydney, Australia, December 9-11, 2015. Asia-Pacific Researchers in Organisation studies ; European Group for Organizational Studies

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

The Capability Antecedents and Performance Effects of Exploration and Exploitation Alliances

Kauppila, O-P., Rajala, R., Westerlund, M. & Kajalo, S., 2015, Academy of Marketing Science Annual Conference (AMS), Baltimore, USA, May 20-23, 2009. Robinson, L. J. (ed.). Academy of Marketing Science (AMS), p. 215-219

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

The impact of social responsibility of the city on brand attitude to living in the city

Kajalo, S. & Jyrämä, A., 2015, 22nd Annual Meeting of the American Society of Business and Behavioral Sciences (ASBBS), Las Vegas, USA, February 19-22, 2015. American Society of Business and Behavioral Sciences (ASBBS)

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

The Performance Implications of Market-based Assets and Innovation Capabilities

Jaakkola, M., Kauppila, O-P., Tuominen, M. & Westerlund, M., 2015, Academy of Marketing Science Annual Conference (AMS), Baltimore, USA, May 20-23, 2009. Robinson, L. J. (ed.). Academy of Marketing Science (AMS), p. 9-13

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Towards a better understanding of multichannel retailing: Consumer attitudes towards traditional, online and multichannel retailing in Finland

Kajalo, S., Lindblom, A. & Skippari, M., 2015, 2015 International Conference on Business and Information (BAI 2015), 7-9 July 2015, Macau. International Business Academics Consortium (iBAC)

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

Towards a community identity: negotiating the boundaries of collaboration in the Helsinki Music Center

Johansson, T. & Jyrämä, A., 2015, 13th International Conference on Arts and Cultural Management (AIMAC), Aix-en-Provence and Marseille, France, June 28 - July 2, 2015. International Association of Arts and Cultural Management (AIMAC)

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

Upper echelons perspective on search and competitive behavior

Vaniala, I., Tikkanen, H., Aspara, J. & Mattila, P., 2015, Annual Meeting of the Academy of Management (AOM), Vancouver, Canada, 7-11 August 2015. Academy of Management (AOM)

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Upper echelons perspective on search landscape and competitive behavior

Vaniala, I., Tikkanen, H., Aspara, J., Mattila, P., Blakaj, H., Mikkonen, I. & Gloukhovtsev, A., 2015, Strategic Management Society 35th Annual International Conference, Denver, USA, 3-6 October, 2015. Strategic Management Society (SMS)

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

2014

City branding: Introducing a new theoretical framework with social responsibility of the city and contribution of the city to the Metropolitan Area

Jyrämä, A. & Kajalo, S., 2014, 2nd International Conference on Marketing (ICOM), Colombo, Sri Lanka, 25-26 February, 2014.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Context-dependent model of value co-creation innovation ecosystem

Kijima, K., Rintamäki, T. & Mitronen, L., 2014, 2nd International Conference on The Human Side of Service Engineering, Krakow, Poland, 19-23 July, 2014. AHFE International

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review