Department of Marketing

Activities

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Conference presentation

Ontography and Sustainable Eco-conomic Relationships

Eric Arnould (Speaker)
10 May 2019

Activity: Talk or presentation typesConference presentation

Consumer Creativity: A Litterature Review and Novel Conceptualization

Eric Arnould (Speaker), Gry Knudsen (Speaker), Mario Campana (Speaker), Katherine Duffy (Speaker)
10 May 2019

Activity: Talk or presentation typesConference presentation

Brand Processes: Mediators and Representations

Eric Arnould (Speaker), Andrea Hemetsberger (Contributor)
5 Dec 2019

Activity: Talk or presentation typesConference presentation

Managing Human Brand Dynaties

Eric Arnould (Speaker), Delphine Dion (Speaker)
5 Dec 2019

Activity: Talk or presentation typesConference presentation

6th International Conference on Strategic Innovative Marketing

Iiro Vaniala (Speaker)
2 Sep 201710 Sep 2017

Activity: Talk or presentation typesConference presentation

Participating the conference

Lasse Mitronen (Speaker)
6 Jun 201711 Jun 2017

Activity: Talk or presentation typesConference presentation

Participating in conference

Ilona Mikkonen (Speaker)
6 Jul 201716 Jul 2017

Activity: Talk or presentation typesConference presentation

Extending the luxury experience to social media–co-creation of brand identity in a branded exhibition

Pekka Mattila (Speaker), Elina Koivisto (Speaker), Elina Korpela (Speaker), Elina Perjo (Speaker)
Jul 2017 → …

Activity: Talk or presentation typesConference presentation

Participating in Conference

Tomas Falk (Speaker)
14 Feb 201721 Feb 2017

Activity: Talk or presentation typesConference presentation

Mastering the art of co-creating together at music festivals–a process model for customer experience management

Pekka Mattila (Speaker), Elina Koivisto (Speaker), Saaramaria Somppi (Speaker)
Jul 2017 → …

Activity: Talk or presentation typesConference presentation

Presentation of SOK case study

Olli Rusanen (Speaker)
5 Aug 201710 Aug 2017

Activity: Talk or presentation typesConference presentation

ICMEM-ICIBS 2017, Keynote

Anssi Smedlund (Keynote speaker)
24 Jul 201729 Jul 2017

Activity: Talk or presentation typesConference presentation

Participating in Conference

Alexei Gloukhovtsev (Speaker)
30 May 20175 Jun 2017

Activity: Talk or presentation typesConference presentation

Participating the Conference in Houston, Texas, USA

Jukka Luoma (Speaker)
28 Oct 20172 Nov 2017

Activity: Talk or presentation typesConference presentation

Exploring Customer Behavior in Online Retail Platforms

Mikko Hänninen (Speaker)
15 Feb 201718 Feb 2017

Activity: Talk or presentation typesConference presentation

Refining the method to measure the intangible value of trade shows

Pekka Mattila (Speaker), Elina Koivisto (Speaker), Anna Sirén (Speaker)
Dec 2017 → …

Activity: Talk or presentation typesConference presentation

Co-creation of value for luxury brands–a consumer perspective and its implications

Pekka Mattila (Speaker), Elina Koivisto (Speaker), Elina Korpela (Speaker)
Jul 2017 → …

Activity: Talk or presentation typesConference presentation

Bangkok IC2017

Mikko Hänninen (Speaker)
14 Feb 201719 Feb 2017

Activity: Talk or presentation typesConference presentation

Fashion trade shows as platforms for corporate branding

Pekka Mattila (Speaker), Elina Koivisto (Speaker), Heidi Cheng (Speaker), Kristina Engelvuori (Speaker)
Jul 2017 → …

Activity: Talk or presentation typesConference presentation

B2BAI

Juho-Petteri Huhtala (Speaker), Henrikki Tikkanen (Speaker), Iiro Vaniala (Speaker)
2 Sep 201710 Sep 2017

Activity: Talk or presentation typesConference presentation

The Effects of Self-Service Technology Discontinuance on Customer Reponse Behavior

Ashish Kumar (Speaker)
6 Jun 201714 Jun 2017

Activity: Talk or presentation typesConference presentation

Participating the conference

Anastasia Seregina (Speaker)
28 Aug 20172 Sep 2017

Activity: Talk or presentation typesConference presentation

Strategic Management Society 37th Annual Meeting

Iiro Vaniala (Speaker)
25 Oct 20171 Nov 2017

Activity: Talk or presentation typesConference presentation

Narrative & Perspective Shifts

Eric Arnould (Speaker)
20 Oct 201725 Oct 2017

Activity: Talk or presentation typesConference presentation

Participating the conference

Henrikki Tikkanen (Speaker)
2 Sep 20179 Sep 2017

Activity: Talk or presentation typesConference presentation

Naples Forum on Service

Mikko Hänninen (Speaker)
5 Jun 201711 Jun 2017

Activity: Talk or presentation typesConference presentation

2016 Winter Marketing Academic Conference (AMA)

Ashish Kumar (Speaker)
25 Feb 201629 Feb 2016

Activity: Talk or presentation typesConference presentation

EURAM 2016, Paris "Manageable Cooperation?"

Iiro Vaniala (Speaker)
31 May 20165 Jun 2016

Activity: Talk or presentation typesConference presentation

Gender Marketing and Consumer Behavior CCT 2016

Anastasia Seregina (Contributor)
2 Jul 201610 Jul 2016

Activity: Talk or presentation typesConference presentation

The Effects of Media Dispersion on Brand Purchase: A Large-Scale Experience Tracking Study

Jan Klein (Contributor)
26 Oct 201628 Oct 2016

Activity: Talk or presentation typesConference presentation

Presenting Special session at Association of Consumer Research conference in Berlin

Kushagra Bhatnagar (Speaker)
26 Oct 201630 Oct 2016

Activity: Talk or presentation typesConference presentation

COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING

Mikko Hänninen (Invited speaker)
3 Jun 2016

Activity: Talk or presentation typesConference presentation

File

All Hand on Deck: Competing Perspectives on Market Practice Change

Hedon Blakaj (Contributor)
18 Jun 201521 Jun 2015

Activity: Talk or presentation typesConference presentation

Invited lecture at Global Marketing Conference 2012 on well-being tourism, Seoul, South Korea

Pekka Mattila (Invited speaker)
21 Jul 2012

Activity: Talk or presentation typesConference presentation

OR50 Annual Conference, York, 9.-11.9.2008, England

Jukka Luoma (Contributor)
2008

Activity: Talk or presentation typesConference presentation