Projects per year
Organisation profile
Organisation profile
The Department of Marketing comprises of a thriving and dynamic community of faculty, researchers and staff, extending into four primary research domains: Strategic Marketing, Services Marketing, Retail and Sales and Consumer Behavior. With these key marketing disciplines forming the backbone of our study programmes, the Department offers Bachelor's, Master's and PhD degrees that are internationally comparable in quality, innovativeness and timeliness.
Markets and consumer culture evolve faster than marketing knowledge and know-how. For this reason, one of the central goals of our research community is to provide the latest tools, techniques and leading-edge thinking for managing and researching this continuously changing landscape. This endeavor is driven by rigorous and ambitious research activity and a lively network of projects with commercial and non-profit sectors, as well as with other academic communities.
UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Our work contributes towards the following SDG(s):
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SDG 1 No Poverty -
SDG 2 Zero Hunger -
SDG 3 Good Health and Well-being -
SDG 4 Quality Education -
SDG 5 Gender Equality -
SDG 7 Affordable and Clean Energy -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 10 Reduced Inequalities -
SDG 11 Sustainable Cities and Communities -
SDG 12 Responsible Consumption and Production -
SDG 13 Climate Action -
SDG 14 Life Below Water -
SDG 15 Life on Land -
SDG 16 Peace, Justice and Strong Institutions -
SDG 17 Partnerships for the Goals
Fingerprint
Dive into the research topics where Department of Marketing is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
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Jaakko Aspara
- Department of Marketing - Professor
- Marketing - Professor
Person: Professors, tenure track
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Nora Bäckman
- Department of Marketing - Doctoral Researcher
- School of Business
- Marketing - Doctoral Researcher
Person: Doctoral students, Doctoral Student
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MELANGE: Transforming colouration practices in the interior textile industry by unlocking the power of design to drive sustainable competitiveness
Halme, M. (Co-PI), Vassinen, A. (Co-PI), Salolainen, M. (Principal investigator), Ahlava, A. (Co-PI), Saarinen, L. (Co-PI), Greiling, K. (Project Member), Zannoni, M. (Project Member), Charlot-Wauquier, K. (Project Member), Hidalgo Uribe, L. (Project Member) & Pyykkö, S. (Project Member)
01/08/2026 → 31/07/2029
Project: EU_HEFWP
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RCF/Koporcic/Interactive Network Branding
Koporcic-Nietola, N. (Principal investigator) & Tornberg, J. (Project Member)
01/09/2024 → 31/08/2027
Project: RCF Academy Research Fellow (new)
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Digi4CSA: Digital solutions to foster climate-smart agricultural transition
Weijo, H. (Principal investigator), Kirjavainen, E. (Project Member), Salminen, E. (Project Member), Sorola, I.-M. (Project Member), Rosenberg, L. (Project Member) & Naghdi, A. (Project Member)
01/01/2023 → 31/12/2025
Project: RCF Academy Project
Research output
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Addressing service grand challenges through inductive research
Arnould, E., Godfrey, M. & Price, L. L., 14 Dec 2026, In: Journal of Service Management. 37, 6, p. 222-248 27 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile1 Citation (Scopus)9 Downloads (Pure) -
Advancing conceptual clarity in marketing science : Delineating process and systems perspectives on value co-creation
Makkonen, H., Aspara, J., Grönroos, C. & Mäntymäki, M., 26 Feb 2026, (E-pub ahead of print) In: Marketing Theory.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access6 Citations (Scopus) -
Artificial Intelligence, Emotional Labor, and Service Operations
Fang, Z., Chang, Y., Luo, X., Wu, Q. & Aspara, J., 7 May 2026, (E-pub ahead of print) In: Manufacturing and Service Operations Management. 22 p.Research output: Contribution to journal › Article › Scientific › peer-review
Prizes
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2013 Aalto Act of the Year for outstanding contribution to the Aalto community and its strategy
Mattila, P. (Recipient), 2013
Prize: Award or honor granted for a specific work
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2013 EMAC & KSMS & GAMMA Joint Symposium Best Paper Award
Mattila, P. (Recipient), May 2013
Prize: Award or honor granted for a specific work
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2013 JGFM Best Paper Award: Premier Award at 2013 KSMS Fall International Conference, Seoul, South Korea
Mattila, P. (Recipient), 9 Nov 2013
Prize: Award or honor granted for a specific work
Activities
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American Marketing Association Winter Academic Conference
Bhatnagar, K. (Member)
13 Feb 2026 → 15 Feb 2026Activity: Participating in or organising an event types › Organization of a workshop, panel, session, tutorial or event
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Rethinking Convenience In Stigmatized Consumption
Özdal, A. (Speaker), Bhatnagar, K. (Contributor) & Cayla, J. (Contributor)
27 Jun 2026Activity: Talk or presentation types › Conference presentation
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Too Smart for Our Own Good? Exploring Prophetic Authority of Wearable Technologies
Bhatnagar, K. (Speaker)
24 Sept 2025Activity: Talk or presentation types › Invited academic talk
Press/Media
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”Vain kaikista arvostetuimmille asiakkaille” – Tiskin takaa löytyy usein jotain, mitä sinun ei haluta näkevän
Lehtovirta, S.
03/10/2026
1 item of Media coverage
Press/Media: Media appearance
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Suomalaisyritykset investoivat ja ottavat lainaa ruotsalaisia vähemmän – kasvuhaluisten yritysten rahoitus eroaa muista
25/09/2026
1 item of Media coverage
Press/Media: Media appearance
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Power aikoo sulkea omat alkuperäiset myymälänsä ja pitää entiset Gigantit – asiantuntija: ”Tavanomaista toimintaa”
23/09/2026
1 item of Media coverage
Press/Media: Media appearance
Impacts
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Etnografinen tutkimus Helsingin kaupungin johtamisjärjestelmän uudistuksesta
Sorsa, V. (Participant) & Virtaharju, J. (Participant)
Impact: Public policy impacts
File -
Helsingin kaupungin organisaatiomuutos – muutoksen toteutumisen arviointi
Virtaharju, J. (Participant) & Sorsa, V. (Participant)
Impact: Public policy impacts
File -
Helsingin kaupungin organisaatiomuutos – muutoksen toteutumisen arviointi
Virtaharju, J. (Participant) & Sorsa, V. (Participant)
Impact: Public policy impacts
File