Projects per year
Organisation profile
Organisation profile
The Department of Marketing comprises of a thriving and dynamic community of faculty, researchers and staff, extending into four primary research domains: Strategic Marketing, Services Marketing, Retail and Sales and Consumer Behavior. With these key marketing disciplines forming the backbone of our study programmes, the Department offers Bachelor's, Master's and PhD degrees that are internationally comparable in quality, innovativeness and timeliness.
Markets and consumer culture evolve faster than marketing knowledge and know-how. For this reason, one of the central goals of our research community is to provide the latest tools, techniques and leading-edge thinking for managing and researching this continuously changing landscape. This endeavor is driven by rigorous and ambitious research activity and a lively network of projects with commercial and non-profit sectors, as well as with other academic communities.
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Collaborations and top research areas from the last five years
Profiles
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Nora Bäckman
- Department of Marketing - Doctoral Researcher
- School of Business
Person: Doctoral students, Doctoral Student
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RCF/Koporcic/Interactive Network Branding
Koporcic-Nietola, N. (Principal investigator)
01/09/2024 → 31/08/2027
Project: RCF Academy Research Fellow (new)
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Digi4CSA: Digital solutions to foster climate-smart agricultural transition
Weijo, H. (Principal investigator), Salminen, E. (Project Member), Rosenberg, L. (Project Member) & Kirjavainen, E. (Project Member)
01/01/2023 → 31/12/2025
Project: RCF Academy Project
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Wisdom2: Wisdom2
Sundqvist, S. (Principal investigator), Falana, W. (Project Member), Mattila, P. (Project Member), Lashkova, K. (Project Member), Kinnunen, X. (Project Member), Tervonen, S. (Project Member), Liao, J. (Project Member), Oehlandt, M. (Project Member), Kautto, D. (Project Member) & Huhtala, J.-P. (Project Member)
01/10/2022 → 31/12/2024
Project: BF Co-Innovation
Research output
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B2B customer referencing in a community of practice context : Conceptualizing legitimating mechanisms in the health technology sector
Wiik, J., Koporcic, N., Markovic, S. & Aarikka-Stenroos, L., May 2025, In: Industrial Marketing Management. 127, p. 29-43 15 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile15 Downloads (Pure) -
Corporate Sustainability Reporting : Shifting From Optional Due Diligence to Mandatory Duty
Leite, E., Koporcic, N. & Markovic, S., Oct 2025, In: Business Ethics, the Environment & Responsibility. 34, 4, p. 2048-2055 8 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile1 Citation (Scopus)2 Downloads (Pure) -
Country image, animosity, and xenophobia: Australian travel intentions in the post-pandemic era
Wechtler, H., Lindblom, A. & Lai, P.-H., 18 Apr 2025, (E-pub ahead of print) In: Journal of Vacation Marketing.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access2 Citations (Scopus)
Prizes
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2013 Aalto Act of the Year for outstanding contribution to the Aalto community and its strategy
Mattila, P. (Recipient), 2013
Prize: Award or honor granted for a specific work
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2013 EMAC & KSMS & GAMMA Joint Symposium Best Paper Award
Mattila, P. (Recipient), May 2013
Prize: Award or honor granted for a specific work
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2013 JGFM Best Paper Award: Premier Award at 2013 KSMS Fall International Conference, Seoul, South Korea
Mattila, P. (Recipient), 9 Nov 2013
Prize: Award or honor granted for a specific work
Activities
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Journal of Consumer Research (Journal)
Bhatnagar, K. (Editorial board member)
1 Jan 2025 → …Activity: Publication peer-review and editorial work types › Membership of an editorial board
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Bridging Disciplines: Multidisciplinary Research at the Interface of Organization Studies and Marketing Theory
Moisander, J. (Chair), Rokka, J. (Speaker) & Bhatnagar, K. (Speaker)
30 Oct 2024Activity: Participating in or organising an event types › Chair of a conference, workshop, panel, session, tutorial or event
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Nanyang Business School
Bhatnagar, K. (Visiting researcher)
21 Jan 2024 → 20 Apr 2024Activity: Visiting an external institution types › Visiting an external academic institution
Press/Media
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Ruokakaupoissa näkyy nyt merkittävä muutos: ”Todella radikaali ratkaisu”
19/10/2025
1 item of Media coverage
Press/Media: Media appearance
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Impacts
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Etnografinen tutkimus Helsingin kaupungin johtamisjärjestelmän uudistuksesta
Sorsa, V. (Participant) & Virtaharju, J. (Participant)
Impact: Public policy impacts
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Helsingin kaupungin organisaatiomuutos – muutoksen toteutumisen arviointi
Virtaharju, J. (Participant) & Sorsa, V. (Participant)
Impact: Public policy impacts
File -
Helsingin kaupungin organisaatiomuutos – muutoksen toteutumisen arviointi
Virtaharju, J. (Participant) & Sorsa, V. (Participant)
Impact: Public policy impacts
File