Projects per year
Organisation profile
Profile Information
The Department of Marketing comprises of a thriving and dynamic community of faculty, researchers and staff, extending into four primary research domains: Strategic Marketing, Services Marketing, Retail and Sales and Consumer Behavior. With these key marketing disciplines forming the backbone of our study programmes, the Department offers Bachelor's, Master's and PhD degrees that are internationally comparable in quality, innovativeness and timeliness.
Markets and consumer culture evolve faster than marketing knowledge and know-how. For this reason, one of the central goals of our research community is to provide the latest tools, techniques and leading-edge thinking for managing and researching this continuously changing landscape. This endeavor is driven by rigorous and ambitious research activity and a lively network of projects with commercial and non-profit sectors, as well as with other academic communities.
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Collaborations and top research areas from the last five years
Profiles
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Oscar Ahlberg
- Department of Marketing - Doctoral Researcher
- School Common, BIZ
Person: Doctoral students, Doctoral Student
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Digi4CSA: Digital solutions to foster climate-smart agricultural transition
01/01/2023 → 31/12/2025
Project: Academy of Finland: Other research funding
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Wisdom2: Wisdom2
01/10/2022 → 31/12/2024
Project: Business Finland: Strategic centres for science, technology and innovation (SHOK)
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-: Liikkeenjohdon koulutus strategisena käytäntönä: Historian opetukset ja tulevaisuuden näkymät
Mattila, P., Sorsa, V., Toyoki, S. & Korhonen, A.
01/09/2020 → 31/08/2024
Project: Academy of Finland: Other research funding
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Analytical Capabilities and Firm Performance in Business Networks
Penttinen, V. & Frösén, J., 2023. 1 p.Research output: Contribution to conference › Abstract › Scientific › peer-review
Open Access -
Appetite for distraction? A systematic literature review on customer smartphone distraction
Taylor, A., Hook, M., Carlson, J., Gudergan, S. & Falk, T., 1 Nov 2023, (E-pub ahead of print) In: International Journal of Information Management. 102722.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access -
Brand dynasty: managing charismatic legitimacy over time
Arnould, E. & Dion, D., 2023, In: Journal of Marketing Management. 39, 3-4, p. 338-366 29 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access1 Citation (Scopus)
Prizes
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2013 Aalto Act of the Year for outstanding contribution to the Aalto community and its strategy
Mattila, Pekka (Recipient), 2013
Prize: Award or honor granted for a specific work
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2013 EMAC & KSMS & GAMMA Joint Symposium Best Paper Award
Mattila, Pekka (Recipient), May 2013
Prize: Award or honor granted for a specific work
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2013 JGFM Best Paper Award: Premier Award at 2013 KSMS Fall International Conference, Seoul, South Korea
Mattila, Pekka (Recipient), 9 Nov 2013
Prize: Award or honor granted for a specific work
Activities
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Consumer War Machines: Explicating Dynamics of Resistance and Capture.
Hunter Jones (Speaker) & Joel Hietanen (Contributor)
2021 → …Activity: Talk or presentation types › Conference presentation
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SCANCOR, Stanford University
Lauri Paavola (Visiting researcher)
1 Jan 2020 → 30 Dec 2020Activity: Visiting an external institution types › Visiting an external academic institution
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Seizing the Memes of Production: Fostering Progressive Literacy through Memetic Consumption
Hunter Jones (Speaker)
2020Activity: Talk or presentation types › Conference presentation
Press/Media
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Verkkokauppansa Suomessa sulkeva kosmetiikkajätti turvautuu varsin poikkeukselliseen myyntikeinoon – Kerro muistosi Yves Rocherista
26/10/2023
1 item of Media coverage
Press/Media: Media appearance
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Consumption | The cosmetics giant, which is closing its online store in Finland, is resorting to a rather unusual sales method – Share your memories of Yves Rocher
26/10/2023
1 item of Media coverage
Press/Media: Media appearance
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84-vuotias nainen käveli Gigantista ulos satojen eurojen lasku kädessään – Taustalta paljastuu systemaattinen myyntitaktiikka
25/10/2023
1 item of Media coverage
Press/Media: Media appearance
Impacts
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Etnografinen tutkimus Helsingin kaupungin johtamisjärjestelmän uudistuksesta
Virpi Sorsa (Participant) & Jouni Virtaharju (Participant)
Impact: Public policy impacts
File -
Helsingin kaupungin organisaatiomuutos – muutoksen toteutumisen arviointi
Jouni Virtaharju (Participant) & Virpi Sorsa (Participant)
Impact: Public policy impacts
File -
Helsingin kaupungin organisaatiomuutos – muutoksen toteutumisen arviointi
Jouni Virtaharju (Participant) & Virpi Sorsa (Participant)
Impact: Public policy impacts
File