Department of Marketing

Organization profile

Profile Information

The Department of Marketing comprises of a thriving and dynamic community of faculty, researchers and staff, extending into four primary research domains: Strategic Marketing, Services Marketing, Retail and Sales and Consumer Behavior. With these key marketing disciplines forming the backbone of our study programmes, the Department offers Bachelor's, Master's and PhD degrees that are internationally comparable in quality, innovativeness and timeliness.

Markets and consumer culture evolve faster than marketing knowledge and know-how. For this reason, one of the central goals of our research community is to provide the latest tools, techniques and leading-edge thinking for managing and researching this continuously changing landscape. This endeavor is driven by rigorous and ambitious research activity and a lively network of projects with commercial and non-profit sectors, as well as with other academic communities.

Fingerprint Dive into the research topics where Department of Marketing is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.

  • Network Recent external collaboration on country level. Dive into details by clicking on the dots.


    No photo of Lars Ahlberg

    Lars Ahlberg

    Person: Doctoral students, Doctoral studies

    No photo of Eric Arnould

    Eric Arnould

    Person: Other teaching and research staff

    No photo of Kushagra Bhatnagar

    Kushagra Bhatnagar

    Person: Professors, tenure track



    RAAS BIZ/E70201


    Project: Other external funding: Other government funding


    Sundqvist, S.


    Project: Other external funding: Other public funding

    Kuluttajaliiketoiminnan digitaaliset liiketoimintamallit kilpailukyvyn vauhdittajana

    Falk, T.


    Project: Business Finland: Other research funding

    Research Output

    Advancing data monetization and the creation of data-based business models

    Parvinen, P., Laitila, M., Pöyry, E., Gustafsson, R. & Rossi, M., 2020, (Accepted/In press) In : Communications of the association for information systems.

    Research output: Contribution to journalArticleScientificpeer-review

  • An infrastructural perspective on sustainable consumption - Activating and obligating sustainable consumption through infrastructures

    Solér, C., Koroschetz, B. & Salminen, E., Jan 2020, In : Journal of Cleaner Production. 243, p. 1-8 118601.

    Research output: Contribution to journalArticleScientificpeer-review

  • Attention, memory and preference for direct and indirect print advertisements

    Simola, J., Kuisma, J. & Kaakinen, J. K., Apr 2020, In : Journal of Business Research. 111, p. 249-261

    Research output: Contribution to journalArticleScientificpeer-review

  • Prizes

    2013 EMAC & KSMS & GAMMA Joint Symposium Best Paper Award

    Pekka Mattila (Recipient), May 2013

    Prize: Award or honor granted for a specific work

  • Activities

    Journal of Marketing Management (Journal)

    Eric Arnould (Reviewer)
    Jan 2020 → …

    Activity: Publication peer-review and editorial work typesMembership of an editorial board

    Fashion + Technology

    Natalia Särmäkari (Speaker)
    12 Nov 2019

    Activity: Talk or presentation typesPublic or invited talk

    Brand Processes: Mediators and Representations

    Eric Arnould (Speaker), Andrea Hemetsberger (Contributor)
    5 Dec 2019

    Activity: Talk or presentation typesConference presentation