The aim of Design Indaba Conference in Cape Town, South Africa is to improve the world through design. Design Indaba has created a meeting place for creative thinkers and design and design activists. Described as a creative pilgrimage or expedition, the event is a multi-sensory experience that includes performances and exhibitions. Design Indaba is is the best window of opportunity for design industry development. My participation in Design Indaba supports our university's and ARTS's strategies for radical creativity and multidisciplinary collaboration between design disciplines. Indaba is the best place on the planet for multidisciplinary public relations. Although Indaba brings together top designers from around the world, it also has an African focus. The conference supports the improvement of our framework for multidisciplinary creativity and solving big global problems.