Viral publicity for Augmented Climbing, a spinoff from my research group

Description

Augmented Climbing's research/product video went viral, gathering dozens of millions of views on Facebook, Reddit, Imgur etc. Our own facebook alone shows that our content reached over 60 million people, videos had over 27 million views, and our content had overall over 6 millions of engagements (likes, shares, comments), all within one week. Considering that the video has been reuploaded multiple times by various external parties, and at least two of the reuploads have around 10 million views, the total reach is probably over 100 million.