What are the Antecedents and Outcomes of Customer Orientation? Evidence from a Textual Analysis of 10-K Filings

Activity: Talk or presentation typesConference presentation

Description

Research results presented at the 14th EIASM Interdisciplinary Conference on Intangibles and Intellectual Capital
Period21 Sep 2018
Event titleEIASM Interdisciplinary Conference on Intangibles and Intellectual Capital: Value Creation, Integrated Reporting and Governance
Event typeConference
Conference number14
LocationMunich, Germany, Bavaria
Degree of RecognitionInternational

Keywords

  • customer orientation
  • shareholder
  • disclosures
  • textual analysis
  • investments
  • r&d
  • marketing
  • performance