Influence of Packaging Interaction Experience on Willingness to Pay

Joutsela, M. (Speaker)

Activity: Talk or presentation typesConference presentation

Description

I presented findings from our paper that was accepted to Journal of Packaging Technology and Science 2016
Period14 Jun 2016
Event titleIAPRI WORLD CONFERENCE ON PACKAGING
Event typeConference

Keywords

  • packaging design
  • willingness to pay
  • opening experience
  • human-packaging interaction
  • packaging experience