Hackathon: Bridging Superminds and Crowdsourcing Innovation

Activity: Talk or presentation typesConference presentation


The talent acquisition is a challenging priority for companies, one that can lead to competitive advantage if performed well. Supermind refers to crowd using computers resulting in an enhanced collective intelligence that enables solving complex real-world problems. Nowadays, superminds are prevalent in various fields, organizations and events. A hackathon is one of the events where the superminds are formed to function, and later dissolve. Hackathons have arisen as a phenomenon in light of the innovation enabled by digital technologies. This paper utilizes a comprehensive case study to conduct a novel study of hackathons and how they add value to the different stakeholders involved—including companies that act as sponsors, and participants. Moreover, a framework is being proposed for companies to harness the power of crowdsourcing to address their real-world business problems. This framework, which is focused on the timespan of the hackathon as well as after the conclusion of the hackathon, paves the way to talent acquisition by companies. The underlying data for this research is a case study of Junction 2019 hackathon and its participating companies. This hackathon is the largest hacking event in Europe, with 1,500 participants and 22 companies in 2019. To determine the extent to which the stakeholders exploit and benefit from the hackathon, both quantitative and qualitative data were collected and analyzed from all of the stakeholders involved in Junction 2019. The theoretical contribution of the current research includes bridging crowdsourcing and superminds to determine how people in cooperation with computers can create value for themselves and the community.
Period6 Feb 20207 Feb 2020
Event titleNordic Workshop on Digital Foundations of Business, Operations, and Strategy
Event typeWorkshop
Conference number2
LocationEspoo, FinlandShow on map
Degree of RecognitionInternational


  • Crowds
  • crowdsourcing
  • collective intelligence
  • superminds
  • hackathon