From bedroom to billboard - emerging organizationality through digital musicing

Activity: Talk or presentation typesConference presentation

Description

Music industry is in an interesting transition. The position of big labels is crumbling and the logic of music making, production and marketing is changing. Although the change in the music industry has been studied extensively, understanding of how a bedroom producer organizes and internationalizes is still incomplete. In this research, I am investigating the journey of a Finnish electronic music producer over a period of almost 15 years. Theoretically this study relies on the concept of musicing and presents four successive stages, through which the bedroom producer's operations become more professional and international. The paper contributes to understanding the artist-entrepreneurs in the new music industry by shedding light on the entrepreneurial development of independent artists - especially by examining the importance of digital musicing and the emerging organizationality of their activities.
Period16 Aug 2023
Event titleVaasa International Business Conference
Event typeConference
Conference number17
LocationVaasa, FinlandShow on map
Degree of RecognitionInternational