Design Research Society International Conference

Mauricy Motta-Filho (Chair), Ksenija Kuzmina (Chair), Roto, V. (Chair)

Activity: Participating in or organising an event typesChair of conference, workshop, panel, session or tutorial


Chair of DRS'18 workshop: Bridging Brand Strategy and Service Experience Design via a Relationship Metaphor
Period26 Jun 2018
Event typeConference
LocationLimerick, Ireland
Degree of RecognitionInternational


  • service design
  • experience proposition
  • brand experience
  • relationship metaphor
  • design for service experience