Coco-pak research project

Activity: Commercial, industrial or non-academic activitiesConsultancy and expert advice (including statements)


Coco-pak is a 2-year project funded by Metsä Board and Business Finland and it is focusing on co-creating narratives for co-designing packaging.
The objective of the CoCo-Pak project is to provide Metsä Board (and its clients) with:
1) methodologies and tools that assist them with creating sensorially engaging packaging to enhance consumer experiences.
2) a novel packaging co-design process that functions in parallel with their product development process through meaningful engagement of consumers.
PeriodJun 2020Dec 2021
Degree of RecognitionNational


  • package design
  • narrative
  • co-creation
  • co-design
  • methods