Activity: Commercial, industrial or non-academic activities › Consultancy and expert advice (including statements)
Description
Coco-pak is a 2-year project funded by Metsä Board and Business Finland and it is focusing on co-creating narratives for co-designing packaging. The objective of the CoCo-Pak project is to provide Metsä Board (and its clients) with: 1) methodologies and tools that assist them with creating sensorially engaging packaging to enhance consumer experiences. 2) a novel packaging co-design process that functions in parallel with their product development process through meaningful engagement of consumers.