Co-Creating the Future of Food seminar speech

Joutsela, M. (Speaker)

Activity: Talk or presentation typesPublic or invited talk


The food we produce, purchase and consume has far-reaching consequences for our society and planet. This exhibition sheds light on what happens behind the scenes of novel food and beverage products, showcasing Finnish entrepreneurs, experiments and collaboration needed for designing new innovative solutions. Organized by the DesignBites research project and the Aalto Design Factory platform for co-creation, the exhibition represents different pathways, goals and tools used by entrepreneurs, drawing from longitudinal research on Finnish food and beverage ventures. The exhibition is open for visits 27.8.-25.9.2020, in addition to which we're organizing a virtual program for 2.-3.9.2020 of entrepreneurs and academics on co-creating sustainable solutions for the future of food. Join us on instagram at @designbts for virtual tours and interviews and at Zoom for lunch webinars! Take also a look at our fresh, very browsable report on creativity in times of crisis. The aim of DesignBites is to share insights and support entrepreneurs in their development efforts towards better (and sustainable) business and products, inspire new people to get involved in the food & beverages industry, as well as create academic and practical publications. Program: Wednesday 2.9.2020 9.00 Instagram LIVE talks with researchers, industry experts and entrepreneurs: Co-creation in the packaged food and beverage industry ( 12.00 Sustainable packaging - Markus Joutsela / Aalto ARTS and Pramod Jayaprakash / Spices Chef (Zoom webinar: 15.00 Instagram LIVE talks with researchers, industry experts and entrepreneurs: Regionality and internationalization in Finnish food (
Period2 Sep 2020
Event titleHelsinki Design Week: Co-creating the Future of Food
Event typeExhibition
LocationEspoo, Finland
Degree of RecognitionNational


  • design
  • co-creation
  • packaging
  • Food
  • Package design