Akademie der bildenden Künste Wien

Vänskä, A. (Visiting researcher)

Department of Design

Activity: Visiting an external institution types › Visiting an external academic institution

Description

Erasmus + visit at the Fine Art Academy of Vienna. Public talk, PhD-seminar and meeting with professor Elke Gaugele's researcher of the project Fashion and the far right.

Period	18 Apr 2024 → 21 Apr 2024
Visiting	Akademie der bildenden Künste Wien
Degree of Recognition	International

Keywords

fashion scandal
social media
far-right

Documents & Links

In recent years, multiple local and global fashion brands have been called out for cultural appropriation, racism, misogyny, and even flirting with fascism. All publicity is good publicity? Perhaps not. In her lecture Annamari Vänskä introduces major examples from her latest book Understanding Fashion Scandals (Bloomsbury 2024) that explores this changing landscape of contemporary fashion through case studies showing how 'shock value' lost its currency. Coauthored by Annamari Vänskä and Olga Gurova, the book focuses on the changes since the late 1970s and early 1980s, when brands like Calvin Klein and Benetton first used controversy as a promotional tool to build their brand identity, to the contemporary industry where avoiding social media backlash is critical to survival.